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Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to your web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence. Search engine optimization is only a part of a broader marketing campaign which uses “multi channel” approach.

APi-marketing implements an SEO strategy of developing web pages using semantically proper HTML structure, as well as Open Graph and Meta information as required. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Additionally SEO can be improved though the use of blog content that encourages linking and attribution, as the more relevant external links directing to a website, the higher it may appear in search results.

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