FYI your SEO and PPC work together

Before I explain the details, let’s take a look why it is important for your online business marketing. As you may know, Google, Bing  and other search engines are basically how people find stuff on the web. It pulls out relevant information it thinks people might find useful. That’s millions of people looking for answers to their real-life questions every hour of every day.
So how do you find your way to the first page on search engines? There are basically two ways to do that: SEO and PPC. Both of them work, but do you need both?. To really understand what the difference between SEO and. PPC is, let’s take a look at them individually and see what their strengths and weaknesses would be. Continue reading FYI your SEO and PPC work together

Commitment to Our Community and World

As a company we strive to be conscious of how our business decisions affect our community and environment. But what is a company without it’s team of hardworking employees? Nothing, of course! So we want to take a moment to thank our team for their continued help in supporting our community and sustainability goals.

Our team in the community
Our team doesn’t have to be told to be decent people, they already care about the community they live in. That’s why we are proud to have them with us! They frequently volunteer at places like the Auburn 20-30 Club, Cub Scouts, Biodynamic Association of Northern California, Western States Trail Foundation, Tevis, Back Country Horsemen, Soroptimist, and countless others. For those that don’t have official engagements with non-profits, it seems like every weekend one or more of them is off to some hiking or 4 wheeling adventure—and caring for the trails along the way.

Recycling like our world depends on it:

  • Over 90% of our printed paper waste is recycled weekly.
  • We strive to recycle 100% of our “box board” either through recycled pickup or by reuse of the boxes.
  • 100% of all packing material is reused.
  • 100% of the unused and unneeded paper is donated to local preschools, kindergartens, churches, or clubs.
  • 100% of our metal plates are recycled and money received goes into the company pizza fund.
  • 100% of our unused ink is picked up by a licensed waste hauler and used as a fuel for making bricks.
  • When given the opportunity, we strive to choose the best sizing and placement of art to generate the least amount of paper waste possible.
  • We set our pallets out for collectors, and our employees, to repurpose into other items.

    bins filled with recycled paper
    That’s a lot of paper for recycling! And yes it’s pretty much like jumping into a pile of leaves; AMAZING!

The Case for Newsletters

It’s cheaper to keep existing clients happy and engaged than it is to get new clients, which makes it so much sadder when companies neglect their client base and give exciting offers or much needed assistance only to potential clients.
With so many options today, a client needs to see value in your company in order to stick around. This value may be there already, but they need to see it! In fact, 90%* of people would switch to a new company that they feel has a better Corporate Social Responsibility ethic, or supports a cause that they like. With people that are willing to make a switch, the modern day business must frequently communicate what they are all about—without being annoying.

There are many ways to communicate: emails, newsletters, posters, flyers, brochures, mailers, videos, social media, community efforts, etc. They can range from passive, to in-your-face. The value of each depends on frequency, timing, content, and audience.  You won’t be able to praise the benefits of grass fed beef to vegans, and have them decide to eat it, no matter how good that beef is.

Quarterly and Monthly newsletters are a great way to give your clients and supporters assertive, yet not annoying bits of excellence. They can:

  1. Build loyalty by offering relevant, helpful information from your area of expertise.
  2. Let people know what you’ve been up to in the community and what your company personality is like.
  3. Give your company a voice.
  4. Give you an opportunity to get to know your clients, and segment your audience for different content, based on how they respond to your newsletter.
  5. Nurture existing leads in a cost effective manner and generate new leads and new sales by allowing people to discover what you have to offer. For example, every now and then a person comes to us after seeing an article about banners and tells us “I didn’t know you printed banners!”

We are offering 25% off printed newsletters through August 2017, so if you are curious to see what a newsletter can do for you, get a quote! Email quote_request@api-marketing.com or call 530-885-9674


*According to Cone communications/Ebquity’s 2015 Global CSR Study

 

Photo credit: Foter.com

What can YOU build out of a pallet?

If you are on any social media platform you have most likely seen at least one project made out of a recycled pallets, especially if you follow us on social media! There are so many ways to take a plain wooden pallet and make it into something AMAZING and NEW! We ran a contest amongst our employees to see what they could make out of the pallets that our paper is delivered on. It was such a huge success and fun project that we decided to do it again, but this time we are inviting our customers, friends and family to build something.

We started this project because we like the idea of recycling. Here at APi-Marketing we do a lot of that, whether its pallets (our employees are always making stuff from them), 99% of all paper we use, press plates, or just soda cans. We try and let as little go to the landfill as we can.

Project time starts now! Come over to our shop and grab a pallet or two or ten and start building! We get new pallets almost every day so if we don’t have what you are looking for, check back again. Look on Pinterest, Google, any social media platform, or just something you have been contemplating in your head and find a fun, useful or extravagant project to build out of pallets. These projects will be displayed at our VIP Open house in Mid-October. There is a kicker, for those who want to be included in a silent auction on the projects, 100% of the money raised will be donated to a local non profit organization (to be determined prior to event).

How do I win and what do I get you ask? WELL, the winner will be determined by votes cast at the VIP Open House. The winner will receive $250 worth of gift cards to one or more of the following: Flyers Gas Stations, Old Town Pizza, Center for the Arts, Machado Orchards, or Local Heroes (or a combination of them).

Of course there are some rules….

  1. Has to be made mostly of pallets.
  2. Anything added on must be recycled from something else, not purchased new for this project. (Exceptions are anything used to fasten such as nails, glue or staples and anything used to decorate such as paint or stain)
  3. Must “RSVP” your project prior to or on September 11th, 2017 (whether or not it is finished) so we know how many projects to be expecting and to make sure you and a guest are on the list for an invitation to the Open House. http://bit.ly/palletRSVP
  4. Must be able to bring your project to APi-Marketing or arrange for us to pick-up for our VIP Open House in mid October.

That is all, now go have fun and create a new masterpiece!

Authenticity in Modern Marketing

A free range, grass fed blog postAuthenticity.  What does it mean to you?
Is it a pristine, original painting? A perfectly restored classic car? Perhaps organic fruits and vegetables? Artisan firewood? Using leeches as a way to heal wounds? Well, you get the picture. Humanity can get a little carried away with authenticity. But it sells. In fact, the Rule of Seven (“rule” stating that you must contact a person 7 times before they will consider your product or service), is becoming a laughable thing of the past. It’s no longer about how many times you contact somebody, it’s about HOW you contact them and if it is RELEVANT and COMPELLING to them.

We are obsessed with authenticity
In the digital age we are bombarded with demands for our attention,  In our over-processed lives nearly every outlet is untrustworthy. The things we do trust are original, simple, and down to earth. We are drawn to people and other creatures that persist, and that are unapologetic originals—because we want that too. This phenomena can be seen in nearly every issue on every side of the political aisle and is manifested in different ways.

Businesses can direct that passion and drive for authenticity on a product or service by speaking the new language of the consumer.
Continue reading Authenticity in Modern Marketing

“But I’m not ready for you to see my website!”

Cat with smily face placed over his mouth
Just fix it already

“I don’t like my website, I’m going to redo it soon” [like a year from now].

Does this sound familiar? Or how about “I’m going to invest in social media when I am ready for large orders.” But you aren’t ready for large orders because of several reasons, including not having a proper website for clients to view and/or place orders.

It’s 2017 and 39% of small business owners don’t have a website, and many that do are unhappy with the way it performs or looks. While there are several reasons that a website can do a poor job at generating leads, there are a few reasons that are unashamedly staring us all in the face.

Continue reading “But I’m not ready for you to see my website!”

World Environment Day

We here at APi-Marketing LOVE the outdoors so we as a group decided this year to celebrate World Environment Day by getting out and enjoying the fabulous outdoor recreation we have in Northern California.

World Environment day is about getting out and enjoying nature. To breathe in the beauty and remembering that we need to keep our planet healthy and safe!

World Environment Day is the biggest annual event for positive environmental action. This unofficial holiday started in 1972 and is always held on June 5th every year. This year’s theme was Connecting People to Nature and a few of us did just that. We went out and explored the outdoors, listened to the tranquility of the outdoors and just soaked up all that mother earth has gifted us with. This year’s theme invites you to think about how we are part of nature and how intimately we depend on it. It challenges us to find fun and exciting ways to experience and cherish this vital relationship.

 
 

Although the official World Environment Day was June 5th which was a Monday we went out the weekend before.

We invite you to get out and explore the benefit to living in Northern California. Look for future posts about where to go and what to see around us!

Be One With Nature

There are many days we like to celebrate here at API-marketing, especially the ones that have to do with the great outdoors. Although we are an indoor company the majority of our employees love the fresh air and serenity of being outside. This year as a group we have decided to celebrate World Environment Day. As a company we work hard to be good to the environment. We have taken out a lot of our landscape in front of our shop, we water as little as possible, we recycle everything we can and we make sure to get outside and enjoy what mother earth has given us. This is why we have chosen to celebrate World Environment Day.

World Environment Day is a day to connect with the environment around you. It is a day that was created to encourage worldwide awareness and action for the protection of our environment. It is a day to take action and do something for our world. Whether doing it locally, nationally or globally take a moment in time to do something that will give back to our future selves. It is something that can be done on your own, with a group or even an organization. This year’s theme is “Connecting people with Nature”. It is telling us to get out and enjoy nature, it’s beauty and the world around us.

Although this wonderful day is falling on Monday June 5th and we can’t close up we have chosen to celebrate in the days leading up to it. Follow us on Facebook, Instagram, Twitter and LinkedIn to see what we have been up to!

 

Giving Like a Big DOG

Big DOG

If you haven’t heard of Big Day of Giving, you have either been living under a rock, are not from Northern California, or not on social media at all in the entire month of April!

For those that don’t know about it or don’t know the details, Big Day of Giving is a yearly event in the beginning of May and this year was held on May 4th. It is a program in the greater Sacramento region created to help spread the word of philanthropy. It is a twenty-four hour challenge for almost 600 non-profits to get as many online donations as possible. This big push for one full day of donating helps non-profits spread the word of the good work they do. The event helps to draw attention to all the amazing non-profits in our region. The goal is to bring donors and non-profits together for an experience to remember forever, or at least until the next year.

Along with the many donations from donors, there are also prizes given from sponsors throughout the day to help build momentum. Each hour a prize of $1,000 is given to the non-profit that got the most donations during that hour. There is a $1,000 donor prize each hour that goes to the non-profit that has the most unique donors during that hour. A booster prize is one that is a randomly selected donation from that hour adding anywhere from $250 to $1,000 to boost that donation. And lastly the blast off booster prize in which one of the donations made within the first 10 minutes of the event starting at midnight will get boosted by $1,000.

This year was the 4th year of the event and again it was a HUGE success! Raising nearly $7,200,000 from thousands of donors beating last years totals by nearly $100,000. This years donations brought the total to more than $23,000,000 in donations. The leader of the pack for the past three years is non other than one of our favorite printing partners Placer Land Trust. They have raised the most money during this event for the last three years and almost were the leader the first year but came in at a close second. We are happy to partner with them all year long for all their print and marketing needs!

Placer land trust logo

Although a large portion of the non-profits were from the immediate Sacramento region there was a great representation from the Placer County region as well and we are happy to call many of them our partners. We look forward to this event every year, helping out great non-profits exceed their donation goals. Every one of the non-profits are winners and we would like to congratulate them all!

 

Pallet Re-purposing Contest

It all started with an office chat about how we can celebrate Earth Day as a company. Lot’s of ideas were thrown around such as helping to clean up the American River, cleaning up a park or even going on a hike as a company but none sounded like something we could get a lot of hype from our coworkers for. After pondering for a bit we thought about building something and then thought of what we could build and why it would pertain to Earth Day. Then the light bulb hit… We have an almost endless supply of pallets (it’s what all out paper comes in on) and we have some creative employees!

We started off as maybe building something as a company and then we decided to make it a little more interesting and make it a competition. To add to the fun we made sure that everything that went in to the project was to be re-purposed excluding the fasteners (nails, screws, hinges) and the paint or stain. We got a lot of excitement out of all our coworkers and had almost the whole shop on board to make something. As time went by it dwindled down to four solid projects and a few people wishing they had time to do one. As we got closer to finishing we asked one of our closest customers Preserva Products if they had any stain lying around that we could use for our projects. They graciously gave us four gallons of different color stains to use and they were beautiful colors.

Rae our main customer service gal made a beautiful coffee table with her husband Kyle. Danielle our graphic designer made an awesome windowsill planter box and even re-purposed a plant from her compost pile. My project was a joint effort with my husband Ian and we made a little table for our three year old daughter (chairs to come later).

The projects all turned out amazing but there was one that stood well above the others. Jordan our WINNER made an out of this world bench and table. The bench includes a re-purposed galvanized metal bucket that can be used with ice for drinks. He even created the star stencil out of other pallet boards to be able to burn the star into the table.

The pallet project competition was a HUGE hit and really made a bigger impact on social media than we had thought. After only four days of Facebook voting we reached over 6400 people and almost 4500 of those were organic. We had twenty-five shares, sixty-seven comments and three hundred and twenty-three likes on Facebook. It by far exceeded any of our expectations.

 

 

 

 

 

 

Stay tuned for another pallet re-purposing competition later in the Summer that will include our friends, family and customers!