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The Marketing Game-Direct Mail
Crossmedia Touches
 
Crossmedia Touches
Every channel of communication in the marketing campaign adds greater return on your investment.
Call To Action
 
Call to Action
Get them to call NOW. Get them to go see you NOW. Get them to buy NOW.
“While supplies last”, “First 50 that respond”, “Sale ends Friday”
Measure Results
 
Measure Results
Measure and test every marketing touch that you do. Change it, tweek it,
or re-invent your message. It is never finished.
Timing
 
Timing
They need it when they need it. No matter what the value or offer it must reach your prospect when it is the right time for them to buy, or the right time you convince them to buy.
Know Your Target Audience
 
Know Your Target Audience
Have your content speak directly to the audience you want to reach, have a conversation, don't stop communicating.
Engage Your Prospects
 
Engage Your Prospects
Give them what they want or show them why they should want it.
Give them an appealing design and content to satisfy their curiosty.
Outline
 

13020 Earhart Ave. • Auburn, California 95602 530.885.9674 • 916.632.1946 • 888.282.8764 print@nullapi-marketing.com