Statistics illustrate that it takes six to seven contacts before you can transform a prospect into a customer. Email marketing minimizes the cost and is effective as part of a continuous contact with your customers.
Benefits of Email Marketing:
- Low cost
- Constant contact with customers
- Target messages to niche markets
- Track customer responses
- Best used as PART of a marketing strategy
If your business needs to communicate and develop relationships with prospects and customers, you should utilize email. With limited time, budgets and resources, email marketing is vital to most small businesses.