Live Demos
Financial Services Campaign
In this example, a financial services business was looking to target new clients. They used a purchased database with income, age, and presence of children. Smart Data in Action Each postcard is tailored to be relevant to each person in the database by changing out 2 variable images, 2 variable text boxes and an address block.
This campaign demo features:
- Postcard
- Social Media Links
Experience this campaign as one of the following targeted prospects:
DEFAULT PROSPECT
This experience is used when the viewer is unknown, such as someone coming from a link on Social Media.TARGETED PROSPECT
- NAME - George & Mary Hope
- AGE - 60 to 70
- INCOME - $150,000+
- RESIDENT TYPE - Homeowner
- PRESENCE OF CHILDREN - 0
TARGETED PROSPECT
- NAME - Jack Black
- AGE - 50 - 60
- INCOME - $250,000+
- RESIDENT TYPE - Homeowner
- PRESENCE OF CHILDREN - 0
TARGETED PROSPECT
- NAME - John & Lori Doe
- AGE - 25 -35
- INCOME - $100,000+
- RESIDENT TYPE - Homeowner
- PRESENCE OF CHILDREN - 2 under 5
TARGETED PROSPECT
- NAME - Jennifer & Bill Style
- AGE - 70+
- INCOME - $125,000+
- RESIDENT TYPE - Homeowner
- PRESENCE OF CHILDREN - 0