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Dentists have a big advantage over many other businesses; they know that their audience will be local. Because of this, if you send out post cards or mail offers to people within a set radius of your office, you know that you’re guaranteed to hit your target audience.

Local SEO is optimizing your website so that it ranks at a higher rating in your local market. Your website is a global marketing opportunity but if your business is set up for local audience then you need to optimize it for local searches. You can optimize your city name and your address so people locally know where to find you. If your local business is about getting people into your office whether on a regular basis or frequently you need to make sure your site is optimized in local searches. Using your blog efforts and social media posts to reflect local happenings, local addresses and YOUR address. Write about local towns that border you and keep using your address in different posts and blogs. This also keeps your constant interesting and keeps your SEO regular.

There’s about a 70% chance that a potential patient’s first interaction with you will be on your site, so it must make a good first impression. Your site needs to look professional, be well-organized for easy navigation, and be thorough in the information it offers visitors.

Great design and branding is not only the one by which people recognize you but also something to relate themselves with. Your dental logo, business card, website, postcard and social media page, all should tell the story about your branding and marketing. Get your dentistry business designed perfectly.

You're busy with the details of owning your practice so social media may be the last thing on your mind. With hundreds of tasks competing for your attention every day, being on social media doesn't sound like it will increase your productivity, does it? Lucky for you, managing social media is our job. We can help expand your audience and reinforce your practice with targeted posts. You focus on your practice, and let APi-marketing focus on your social media.

Paid search marketing is a critical part of your pay-per-click (PPC) campaign strategy. There is no better time to advertise than when someone already has determined they want your product or service and is actively looking for a dentist. Paid search marketing isn't easy, but the results can redefine success for your business.

Newsletters are a bit like content marketing, only the blog post is delivered right to your patients’ home. It’s about reaching out to them instead of hoping they come to find you. Newsletters should contain snippets of valuable information that your audience will want to see. Talk about what you are doing in the community or to share what your team does outside of work! A Newsletter is an opportunity for your patients to get to know your practice . Show you care about and are there to help them take care of their teeth, share tips, new procedures or equipment. Keep your patients informed!!

Handing out dental promotional items is worth more than good public relations and as a marketing tactic. What may turn some heads is distributing unique dental promotional products alongside the expected toothbrush, toothpaste, and dental floss. Dental promotional items will make your existing patients feel appreciated and your practice stand out.

Do you want something eye catching and easily changeable to inform patients of some new in your office; equipment, staff member, special offers, etc.? Table Top Banners are an effective way to do this. Place one in your lobby so while a patient is waiting they will be informed about the latest and greatest you have to offer them!

You may ask, “What is Print Collateral?” Basically anything printed to help you market your practice, bring in new patients and retain current ones. This would include but is not at all limited to Business Cards, Brochures, Note Pads, Letterhead, Envelopes, Holiday Cards, etc. If you wanted printed materials we can do it for you!