Who makes eCommerce work?

WebToPrint

THE BRAND MANAGER
THE OFFICE MANAGER
THE CFO

They all have a vested interest in making it work.

THE BRAND MANAGER-This person needs to know that business cards are consistent with e-mail promotions which are consistent with banners and signage which is consistent with printed marketing collateral. Consistency builds the brand.

Continue reading Who makes eCommerce work?

The Social Media Marketing List: 45 things you should be doing but probably aren’t

When discussing social media marketing, lots of folks, including me, say things like ‘be authentic’ and wave our hands around. That makes you want to kick me in the coccyx, I’m sure. So, here’s a list of 45 specific things you should be doing. Continue reading The Social Media Marketing List: 45 things you should be doing but probably aren’t