Commitment to Our Community and World

As a company we strive to be conscious of how our business decisions affect our community and environment. But what is a company without it’s team of hardworking employees? Nothing, of course! So we want to take a moment to thank our team for their continued help in supporting our community and sustainability goals.

Our team in the community
Our team doesn’t have to be told to be decent people, they already care about the community they live in. That’s why we are proud to have them with us! They frequently volunteer at places like the Auburn 20-30 Club, Cub Scouts, Biodynamic Association of Northern California, Western States Trail Foundation, Tevis, Back Country Horsemen, Soroptimist, and countless others. For those that don’t have official engagements with non-profits, it seems like every weekend one or more of them is off to some hiking or 4 wheeling adventure—and caring for the trails along the way.

Recycling like our world depends on it:

  • Over 90% of our printed paper waste is recycled weekly.
  • We strive to recycle 100% of our “box board” either through recycled pickup or by reuse of the boxes.
  • 100% of all packing material is reused.
  • 100% of the unused and unneeded paper is donated to local preschools, kindergartens, churches, or clubs.
  • 100% of our metal plates are recycled and money received goes into the company pizza fund.
  • 100% of our unused ink is picked up by a licensed waste hauler and used as a fuel for making bricks.
  • When given the opportunity, we strive to choose the best sizing and placement of art to generate the least amount of paper waste possible.
  • We set our pallets out for collectors, and our employees, to repurpose into other items.

    bins filled with recycled paper
    That’s a lot of paper for recycling! And yes it’s pretty much like jumping into a pile of leaves; AMAZING!

Be One With Nature

There are many days we like to celebrate here at API-marketing, especially the ones that have to do with the great outdoors. Although we are an indoor company the majority of our employees love the fresh air and serenity of being outside. This year as a group we have decided to celebrate World Environment Day. As a company we work hard to be good to the environment. We have taken out a lot of our landscape in front of our shop, we water as little as possible, we recycle everything we can and we make sure to get outside and enjoy what mother earth has given us. This is why we have chosen to celebrate World Environment Day.

World Environment Day is a day to connect with the environment around you. It is a day that was created to encourage worldwide awareness and action for the protection of our environment. It is a day to take action and do something for our world. Whether doing it locally, nationally or globally take a moment in time to do something that will give back to our future selves. It is something that can be done on your own, with a group or even an organization. This year’s theme is “Connecting people with Nature”. It is telling us to get out and enjoy nature, it’s beauty and the world around us.

Although this wonderful day is falling on Monday June 5th and we can’t close up we have chosen to celebrate in the days leading up to it. Follow us on Facebook, Instagram, Twitter and LinkedIn to see what we have been up to!

 

10 Ways Show, Not Just Tell

Show and Tell
Sometimes you have to get creative. We lifted this gif from 1001postcards.org.

We’ve all had Show-and-Tell at school before. I know it was a long time ago, but go ahead and just remember the most engaging things that you saw at Show-and-Tell. Did you learn anything, or do you just remember that one time when Becky tripped and fell while handling her Baking Soda volcano? Chances are it’s something like that. Or something else really creative and fun. Audiences like something new and engaging, and kids understand that best! Most often the best thing is an action or visual paired with some short, concise words. When I was a kid I didn’t do a lot of talking, so showing people what I could do was easy. But it was also easy to get overlooked, so with much grumbling, I learned to pair the two.

Don’t just tell people you have great service, or the best gadget in town. Show them too! Here are some ways to start showing and telling people how your business stands out: Continue reading 10 Ways Show, Not Just Tell