Data is still King

Crown 11Who gets your message is the most important part of any campaign, if your a business is looking for new customers. You may have the greatest offer ever. You may have the best product that is on a must have wish list. Your timing is impeccable. None of that matters if you don’t reach the right prospects and miss your target audience. That is why your data, your list, is KING.

I did a simple review of many of the types of data sources that are available to build a database. Whether you are using it for print, e-mail, social media or even phone calls, this outline can give you some insight to make your KINGDOM even bigger.

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5 Ideas for Better B-to-B Mail Campaigns

New media sources might be multiplying like rabbits, but it’s comforting to know the tried-and-true best practices of direct marketing tend to perform no matter the channel or medium. Make sure your next mail campaign gets off on the right foot by heeding this evergreen wisdom from some of the B-to-B sector’s top sages: Continue reading 5 Ideas for Better B-to-B Mail Campaigns