Focus on improving relevancy, timing, and impact of Your E-mail marketing

Priority InboxHow about that — strategic e-mail marketing works. The opposite — sending e-mail marketing with abandon — is always a bad idea. High frequency coupled with low relevance is a death knell — it depresses response, annoys subscribers, increases unsubscribes, and spikes complaints (counted with every click on the Report Spam button in Outlook, Cloudmark, or Internet service providers (ISPs) like Yahoo and Gmail, which power many small business e-mail). Too many complaints will prevent all your messages from reaching the inbox and earning a response. To take advantage of the importance of the inbox in this busy season, focus on improving relevancy, timing, and impact. Continue reading Focus on improving relevancy, timing, and impact of Your E-mail marketing