Small Dental Practices Get Ready for Promo

If the healthcare market is a patient, then the numbers say it’s noticeably sick. ASI data found that in the last four years, healthcare’s share of the total market for promotional products has steadily declined, from 13.8% in 2012 to 10% in 2016. And if the distributors are the doctors in this metaphor, then they’ve made a diagnosis based on symptoms of fear and uncertainty stemming from the ongoing partisan debate over healthcare policy, as well as exaggerated scrutiny on spending.

NOW IS THE TIME
If you have a small dental practice this could be the time to take advantage of the large health care industry pause in their marketing. Take a look at this article from the Advertising Specialty Institute.

Published by

Brad Weston

Brad has over 35 years of print and marketing communications experience. In his older years he is still a bit of a “smart-ass” but is working on being less obnoxious. He thrives on being an alchemist, seeing things of value when others do not.