Working with non-profits one of the most common request concerns the “ask”. This is vital when attempting to get the greatest amount of return on your donor campaign.
Inevitability a majority of donors with give the smallest of the “ask” if they have a choice. What do you do? Well you make the lowest “ask” at a higher donation. But you don’t want to scare or alienate the donors that can’t make the minimum “ask”. That is the key for non-profits, know what the right “ask” is based on your donor profile.
One of the most valuable tools in using variable data in your donor campaigns. We use those fields as variables in your database to print on your letter-set, postcard or other marketing channel that you might use. And its easy, just set 3 different fields in your database associated with that donor and when we print on our digital presses call for that dollar amount for each printed piece. It keeps it in presort order so you maintain your highest automation postage discount. Below are a couple of samples of what that might look like in your database.
1252 Mill Rd.
11454 9th St
1147 Moss Rd
Another way without going through each record in your database is to group them based on your “ask”. For example:
Group A – $10.00 – $25.00 – $50.00
Group B – $250.00 – $500.00 – $1000.00
Group C – $1000.00 – $2500.00 – $5000.00
Just mark your prospective donors to a group and we will take care of the rest.
It is so critical to know your database. Give one of our specialist a call and we will have the answers to achieving success and higher donations on your next non-profit campaign.