E-mail may be less active then ever before

According to Yesmail Interactive the 4th quarter of 2016 e-mail activity, response has been lower across several type of industries than ever before. For businesses that are using a multi-channel approach to their marketing this is nothing new. E-mail has been a good channel if you are looking at retaining and engaging with your current customer. If you are looking for new customers it is time to look elsewhere. Every business has many options to attract new customers, regardless if you are a “Business to Retail” or “Business to Business” you have choices. The most important is selecting channels that work for you, regardless of the price. If e-mail doesn’t work it doesn’t work, move on. Social media, direct mail, banners and other outside media, SEO or AdWords will help your business grow. Look for something new, learn the channels of advertising that will make a difference in your bottom line. If you want to talk about choices or budget just give me a call. Let’s have coffee and hopefully open your eyes a bit wider.

Published by

Brad Weston

Brad has over 35 years of print and marketing communications experience. In his older years he is still a bit of a “smart-ass” but is working on being less obnoxious. He thrives on being an alchemist, seeing things of value when others do not.