You no longer have personal space, It’s a global network of data

AI is today and for ever more. Artificial intelligence is all around us and a part of our lives. It is used every hour of every day to gather information about you, me the masses. The information it gathers it uses to create more information with the use of the “algorithms” in the software and the massive growth of the “computer farms” to process and analyze what we say and do.
But it goes beyond that it thinks for it self, it has deductive reasoning that not only processes the data but create new data from what it has learned.

How AI Sees Us
If we really want to see what machines see, we need to think like computers. This means discarding everything we perceive from our senses through our brain, and process step-by-step how AI goes through data acquisition instead. In a recent study what they demonstrated with the The Machine’s Eye. This simulation that shows the steps through which a hypothetical AI system “reads” a physical environment and is able to profile the people in it.

How This Will Change Your Marketing
Today, artificial intelligence using big data and machine learning will change everything.All these algorithms will be part of your profiling your customers & patients in the future.  The results are highly personalized, real-time consumer “experiences” that will be at significantly lower cost.

Detailed Consumer Profiles
Better knowledge of customer and prospect audiences means marketers can deliver the right message, to the right person, at the right time.

Increased Engagement Rates
With deeper insight into consumer demographics, socioeconomic data, and geographical patterns, marketers can make proactive changes to their digital marketing strategies.

Higher Retention Rates
What marketers have to consider, using advanced technology to win new business is only one side of the coin. They can also use these newfound metrics and consumer insights to increase current retention rates. If current customers feel more relaxed and comfortable with a certain e-commerce brand, they will likely offer up more information about themselves in exchange for promotions or deals.

This is just the tip of the iceberg, everything is changing and we will be ready to use these tools to help you to grow and expand your business in the future. Give use a call, let’s talk about AI and how it might transform your business.
Check out “The Machine’s Eye” video to see how you might be seen.

“Big Data, Code and the Discrete City” was developed and compiled by Silvio Carta and Routledge who is a member of Taylor & Francis Group  

Does Dental Direct Mail Really Work?

When executed well and given enough time, dental direct mail absolutely works and can be a wonderfully profitable marketing investment. On average dental mailing clients gets more than a 400% return on their marketing dollar!

Direct Mail vs. Junk Mail
Direct mail is only “junk mail” when it doesn’t appeal to the recipient. When targeted to those with probable interest, this form of marketing is a powerful medium. Perhaps the single most favorable and influential aspect of direct mail is the attention it receives by recipients who decide to review it. Not many (if any) common mass advertising media have the advantage of relatively undivided attention like direct mail has. TV and radio commercials are sandwiched between other ads. Billboards are seen in passing, and they’re competing with passengers, other cars, traffic signs, and radio, just to name a few things. Even print ads in newspapers and magazines have to compete with a variety of editorial and commercial content. And the web is a real jungle! This is, of course, not to say that direct mail is the only marketing medium that has proven effective and powerful (we’re huge fans of digital advertising). Our point is that direct mail has the great advantage of less competing messages and more “one-on-one” time as it is digested by consumers.

We’ve brought direct mail marketing for dentists into the 21st century! Our dental marketing processes have been perfected through the successful delivery of postcards for dentists in our area.  We focus on providing excellent customer service and using our one-of-a-kind dental direct mail strategies to help grow practices, acquire new dental patients, increase brand recognition and convert more inbound calls into new patients.

How we do it!
We work with you to design your postcard using templates that have been proven over time. Once the design is complete, we print, process, and mail your postcards to your target area.

 Check out our dental marketing testimonials to see the results of our postcard marketing for our clients and their staff.

Local SEO First

Local search engine optimization is a strategy that focuses on emphasizing the optimization efforts of neighborhood brick-and-mortar practice.
Content, on-page optimizations, and hyperlink building all with a focused, localized intent for all phase of these efforts. The focal point changes, however, when it comes to localizing hyperlink acquisition.
The focus changes to making sure all possible nearby alerts across Google’s neighborhood search are regular and correct.
If they are not, or you accidentally grant one-of-a-kind facts for the same business, you could potentially experience conditions the place your local results at risk.

Why Local Search Is Important
Here are a few stats that show how vital nearby search continues to be for practice:
50% who did a local search on their phone and 34% who search on a computer or tablet called the practice the same day.
18% of mobile searches lead setting an appointment the same day.
50% of searchers on their cell telephones who conduct neighborhood searches are looking for things like a local business address.
71% of new patients who have been surveyed have said they search for the vicinity of a practice in order to verify its existence before going there for a first-time visit.
32% of searches on a smartphone used to be carried out just earlier than arriving at a practice.

Doctors & Medical Practices
When patients are looking for a doctor, experience has shown that patients are continually searching for a health practitioner nearby or a health practitioner “near me”. Most people don’t want to go out of their way to visit a dentist. They want one close by who can see them on a regular basis. This local result offers the dentist’s name & specialty up front, alongside “directions link” which brings up a map utility on a user’s phone. When it comes to dentist, people are more inclined calling to set an appointment, and they are most possibly searching for an effortless way to seem to be up instructions to the doctor’s offices.

What Are the Important Parts of Local SEO?
When it comes to neighborhood SEO, it isn’t all that different from natural search engine optimization – key-word research, content, links, and on-page technical SEO. It simply has a neighborhood focus. When optimizing for neighborhood search, however, these parts comprise neighborhoods as center of attention that focuses on searches people are performing in the instant place surrounding the commercial enterprise (e.g., nearby city names).
Keyword research for neighborhood search engine optimization
Facts show that patients have extra access to units like smartphones, Amazon Echo, and Google Home. These gadgets pave the way for voice search to be one of the primary avenues of executing local searches.
It’s easier to say “find a dentist close to me” or “find a plumber close to me” for most people than it is to type. Thus, it isn’t shocking local queries primarily based on conversational voice search are up dramatically.
Writing customized local content material with all of these elements will assist you attain the excellent response Google wants to return for certain nearby results. Thin content adds little value to your local SEO efforts.

Local Website Positioning Links
For local SEO, links are a little bit effective than natural SEO.
First, you ought to consider Google’s Webmaster Guidelines when acquiring all links. You don’t prefer your link acquisition efforts to result in a guide action (i.e., penalty) from Google.
If you build hyperlinks that violate any of Google’s Webmaster Guidelines, Google will eventually discover them. The subsequent aspect you know, your entire internet site should disappear from the organic search results.
In local SEO, there are a range of link choices that make up an exceptional local search engine optimization link profile.
Next, it is recommended that you focus on nearby directories as the frequent hyperlink categories.
Building out these neighborhood directories will help you amplify your website’s hyperlink authority for local searches.
Industry-Related Local Sites
Think about any neighborhood sites that may provide neighborhood link opportunities, including:
Newspapers.
Schools.
Universities.
Service Clubs
Business Organizations
These industry-related neighborhood web sites will normally help amplify the value of your nearby link profile significantly, and will add the authority that Google rewards.
Continue reading Local SEO First

Pantone Picks Its 2019 Color!

It seems as though every year comes with a more exquisite and jaw dropping new color picked by Pantone to be their color of the year. 2019 is no different! For 2019 Pantone picked Living Coral as their spotlight color.

Pretty Coral Reef

Here is what Pantone says about their 2019 pick…

“Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.”

For the last couple decades Pantone has influenced many designers, decorators, marketers and decision makers with their yearly color pick. Anywhere from products, fashion, design, packaging, you name it! Picking the color each year is a thoughtful process and takes into consideration the trend analysis. The color experts at Pantone Color Institute travel the world coming up with ideas for the selection. They look at different aspect as well, like what is happening in the entertainment industry, travel, lifestyles and socio-economic conditions. The decision makers also look at different textiles, textures, technology and how the color would effect the different platforms that it can be used in.

So with that said, would you use this color in your marketing, in your home, in your wardrobe? Will you use this color this year in any way?

Neuroscience of Fonts

The architecture of your brain makes retaining everyday reading a major challenge. Psychologists and researchers at RMIT University in Melbourne developed a font that helps you recall and tuck away in your brain what you have just read. They call it Sans Forgetica.
The science behind this font creation is fascinating. Well if you are in the print and marketing business it’s fascinating. They made it sleek and back-slanted with intermittent gaps in each letter allowing the reader to recognize the letter but makes each word a simple puzzle for the brain. The more you need to process information the better you recall.
Visit http://www.sansforgetica.rmit/ to see what was behind the creation of Sans Forgetica or download the “The back story behind Sans Forgetica”.

If you want to use this font in any of your print and marketing collateral we got it and are ready to use it.

Storytelling for Business

Isn’t it time you wrote your story? I’m not talking about writing a book, although there may be a market for that within your business, I’m talking about engaging your potential clients to a point that they see you as an authority in your field.

There is no better way to engage a client than to tell a story. Humans are hard-wired to want to hear, read, and understand stories. You can do so much with them! You can educate, entertain, share experience, etc. In order to really make a difference in your audience’s mind though, you need to make an emotional connection.

In order to make an emotional connection, you need to know who your target audience is and what they will make a connection with while reading. Once you know what your story is, you can tell it across multiple media and in many different ways. Direct mail, Radio, Billboard, Displays, Banners, etc. All of these things can be a piece of the puzzle or they can tell a story with just an image and a few words. It’s up to you, or up to us if you want, to find the best way to tell that story.

So how does one tell a story without writing a book?

Well, most stories carry a similar structure, and the audience expects that a good story will use this structure to surprise and delight. Ready for the secret formula? We grabbed this off of MarketingProfs, who nabbed it from Pixar:
Continue reading Storytelling for Business

Do you SEO, PPC, or go both ways?

As you may know customers can get to your website many different ways. This blog is about SEO (search engine optimization) and PPC (pay-per-click). Google, Bing, Yahoo, and other search engines are how your customers find stuff on the web. They pull out relevant information gathered from what you put in your search. Google alone accounts for 3,500,000,000 (3.5 Billion per day) that’s a lot of people looking for answers, products and services every hour of every day.
So how do you find which is the best way for you and your company to the first page on search engines? Both SEO and PPC work, but do you need both? To understand the difference between SEO and PPC, let’s take a look at them and see their strengths and weaknesses.

PPC (Pay Per Click)
Instead of organically and gradually ranking your way toward the top of search results, you pay the search engine to place your website on the top of page instantly. Every time a user clicks on your ad or website, the search engine charges a small fee. One thing to take note, it’s more than money that gets you to the top. It’s also “quality score”, location, relevance, and site functionality. But PPC search words are sold on the open marketing, meaning anyone can come along a take your spot if they want to pay more. Here are some of the top keyword costs per click:
Continue reading Do you SEO, PPC, or go both ways?

Understanding Your Color Space

In grade school, we learned how to mix primary colors (yellow, blue, and red), that yellow + blue = green, blue + red = purple, red + yellow = orange. Guess what? That was your first lesson in color theory. It’s not that simple when you are trying to color match your prints, though. It gets complicated in offset and digital printing vs. what you see on your monitor and smart phone.


Establishing your BRAND color is a great place to start, but it won’t cut it to simply say “We use dark green”. In fact, just knowing your company’s Pantone color values isn’t enough, since those values are generally used for specific printing processes. What about spot colors vs. CMYK vs. RGB?

One of the keys to having a successful brand is consistency. Every company Continue reading Understanding Your Color Space

Small Dental Practices Get Ready for Promo

If the healthcare market is a patient, then the numbers say it’s noticeably sick. ASI data found that in the last four years, healthcare’s share of the total market for promotional products has steadily declined, from 13.8% in 2012 to 10% in 2016. And if the distributors are the doctors in this metaphor, then they’ve made a diagnosis based on symptoms of fear and uncertainty stemming from the ongoing partisan debate over healthcare policy, as well as exaggerated scrutiny on spending.

NOW IS THE TIME
If you have a small dental practice this could be the time to take advantage of the large health care industry pause in their marketing. Take a look at this article from the Advertising Specialty Institute.

Google My Dental Business

Google offers Google My Business, a free listing for your dental practice. Optimizing your Google My business can promote your listing inside the search engine, showing up in search consequences ranking higher on search for your practice on Google. Your Google My Business additionally allows you to post updates, add photos, reply to reviews, and highlight what’s one of a kind about your practice.

Your practice must take ownership of what patients  see when they do a search for your practice. We have crafted a list of Google My Business “DOs” and “DON’Ts” to set your practice’s Google listing off on the right foot.

DO:
Do- Claim your listing.
Do- Fill it out as totally as possible.
Do- Remember what account you use to get entry to the listing.
Do- Check on your listing often to make sure it wasn’t updated when you weren’t looking.
Do-  Gather and respond to evaluations appropriately.

DON’T:
Don’t add Keywords to your practice name.
Don’t add Categories that don’t mirror your practice.
Don’t use a tracked phone number.
Don’t add any customers to your checklist unless you recognize precisely what they will be doing on it.
Don’t pay for reviews or use artificial reviews (Google will know).

Though Google My Business is a practical tool for setting up your search engine optimization success, your Google checklist should work hand in hand with your other SEO marketing efforts. For extra details on Google My Business and how to effectively market your practice online, discover our web optimization services. API-Marketing takes the guesswork out of marketing for dentists, discover what our search engine optimization can do for you. Call us at 888-282-8764