When executed well and given enough time, dental direct mail absolutely works and can be a wonderfully profitable marketing investment. On average dental mailing clients gets more than a 400% return on their marketing dollar!
Direct Mail vs. Junk Mail
Direct mail is only “junk mail” when it doesn’t appeal to the recipient. When targeted to those with probable interest, this form of marketing is a powerful medium. Perhaps the single most favorable and influential aspect of direct mail is the attention it receives by recipients who decide to review it. Not many (if any) common mass advertising media have the advantage of relatively undivided attention like direct mail has. TV and radio commercials are sandwiched between other ads. Billboards are seen in passing, and they’re competing with passengers, other cars, traffic signs, and radio, just to name a few things. Even print ads in newspapers and magazines have to compete with a variety of editorial and commercial content. And the web is a real jungle! This is, of course, not to say that direct mail is the only marketing medium that has proven effective and powerful (we’re huge fans of digital advertising). Our point is that direct mail has the great advantage of less competing messages and more “one-on-one” time as it is digested by consumers.
We’ve brought direct mail marketing for dentists into the 21st century! Our dental marketing processes have been perfected through the successful delivery of postcards for dentists in our area. We focus on providing excellent customer service and using our one-of-a-kind dental direct mail strategies to help grow practices, acquire new dental patients, increase brand recognition and convert more inbound calls into new patients.
How we do it!
We work with you to design your postcard using templates that have been proven over time. Once the design is complete, we print, process, and mail your postcards to your target area.
Check out our dental marketing testimonials to see the results of our postcard marketing for our clients and their staff.
Local search engine optimization is a strategy that focuses on emphasizing the optimization efforts of neighborhood brick-and-mortar practice.
Content, on-page optimizations, and hyperlink building all with a focused, localized intent for all phase of these efforts. The focal point changes, however, when it comes to localizing hyperlink acquisition.
The focus changes to making sure all possible nearby alerts across Google’s neighborhood search are regular and correct.
If they are not, or you accidentally grant one-of-a-kind facts for the same business, you could potentially experience conditions the place your local results at risk.
Why Local Search Is Important
Here are a few stats that show how vital nearby search continues to be for practice:
50% who did a local search on their phone and 34% who search on a computer or tablet called the practice the same day.
18% of mobile searches lead setting an appointment the same day.
50% of searchers on their cell telephones who conduct neighborhood searches are looking for things like a local business address.
71% of new patients who have been surveyed have said they search for the vicinity of a practice in order to verify its existence before going there for a first-time visit.
32% of searches on a smartphone used to be carried out just earlier than arriving at a practice.
Doctors & Medical Practices
When patients are looking for a doctor, experience has shown that patients are continually searching for a health practitioner nearby or a health practitioner “near me”. Most people don’t want to go out of their way to visit a dentist. They want one close by who can see them on a regular basis. This local result offers the dentist’s name & specialty up front, alongside “directions link” which brings up a map utility on a user’s phone. When it comes to dentist, people are more inclined calling to set an appointment, and they are most possibly searching for an effortless way to seem to be up instructions to the doctor’s offices.
What Are the Important Parts of Local SEO?
When it comes to neighborhood SEO, it isn’t all that different from natural search engine optimization – key-word research, content, links, and on-page technical SEO. It simply has a neighborhood focus. When optimizing for neighborhood search, however, these parts comprise neighborhoods as center of attention that focuses on searches people are performing in the instant place surrounding the commercial enterprise (e.g., nearby city names).
Keyword research for neighborhood search engine optimization
Facts show that patients have extra access to units like smartphones, Amazon Echo, and Google Home. These gadgets pave the way for voice search to be one of the primary avenues of executing local searches.
It’s easier to say “find a dentist close to me” or “find a plumber close to me” for most people than it is to type. Thus, it isn’t shocking local queries primarily based on conversational voice search are up dramatically.
Writing customized local content material with all of these elements will assist you attain the excellent response Google wants to return for certain nearby results. Thin content adds little value to your local SEO efforts.
Local Website Positioning Links
For local SEO, links are a little bit effective than natural SEO.
First, you ought to consider Google’s Webmaster Guidelines when acquiring all links. You don’t prefer your link acquisition efforts to result in a guide action (i.e., penalty) from Google.
If you build hyperlinks that violate any of Google’s Webmaster Guidelines, Google will eventually discover them. The subsequent aspect you know, your entire internet site should disappear from the organic search results.
In local SEO, there are a range of link choices that make up an exceptional local search engine optimization link profile.
Next, it is recommended that you focus on nearby directories as the frequent hyperlink categories.
Building out these neighborhood directories will help you amplify your website’s hyperlink authority for local searches.
Industry-Related Local Sites
Think about any neighborhood sites that may provide neighborhood link opportunities, including:
These industry-related neighborhood web sites will normally help amplify the value of your nearby link profile significantly, and will add the authority that Google rewards.
Proper testing and updating your local SEO efforts can change the dynamics of your new patient acquisition and be a reliable channel for marketing your dental practice.Call us at 888-282-8764 or check out other services in our “Specialty Markets” Dental Marketing, or you can always drop us a e-mail.
If the healthcare market is a patient, then the numbers say it’s noticeably sick. ASI data found that in the last four years, healthcare’s share of the total market for promotional products has steadily declined, from 13.8% in 2012 to 10% in 2016. And if the distributors are the doctors in this metaphor, then they’ve made a diagnosis based on symptoms of fear and uncertainty stemming from the ongoing partisan debate over healthcare policy, as well as exaggerated scrutiny on spending.
NOW IS THE TIME
If you have a small dental practice this could be the time to take advantage of the large health care industry pause in their marketing. Take a look at this article from the Advertising Specialty Institute.
Google offers Google My Business, a free listing for your dental practice. Optimizing your Google My business can promote your listing inside the search engine, showing up in search consequences ranking higher on search for your practice on Google. Your Google My Business additionally allows you to post updates, add photos, reply to reviews, and highlight what’s one of a kind about your practice.
Your practice must take ownership of what patients see when they do a search for your practice. We have crafted a list of Google My Business “DOs” and “DON’Ts” to set your practice’s Google listing off on the right foot.
Do- Claim your listing.
Do- Fill it out as totally as possible.
Do- Remember what account you use to get entry to the listing.
Do- Check on your listing often to make sure it wasn’t updated when you weren’t looking.
Do- Gather and respond to evaluations appropriately.
Don’t add Keywords to your practice name.
Don’t add Categories that don’t mirror your practice.
Don’t use a tracked phone number.
Don’t add any customers to your checklist unless you recognize precisely what they will be doing on it.
Don’t pay for reviews or use artificial reviews (Google will know).
Though Google My Business is a practical tool for setting up your search engine optimization success, your Google checklist should work hand in hand with your other SEO marketing efforts. For extra details on Google My Business and how to effectively market your practice online, discover our web optimization services. API-Marketing takes the guesswork out of marketing for dentists, discover what our search engine optimization can do for you. Call us at 888-282-8764