Secrets to Acquiring More Email Subscribers

Fotolia_3366557_S-200x300In a session he led at last week’s All About eMail Virtual Conference & Expo, presented by eM+C, Arthur Middleton Hughes, senior strategist for email marketing services provider e-Dialog, served up several techniques marketers can use to acquire more email subscribers. Here are Hughes’ tips: Continue reading Secrets to Acquiring More Email Subscribers

E-mail Marketing by the Numbers

email-300x120This week I have the honor of presenting the keynote speech at the DMA UK’s Email Customer Lifecycle: List Growth event in London, opening the first Email Experience Council’s international event in Barcelona, and delivering the keynote for the EM+C Virtual Trade Show with a talk titled, “Email Marketing by the Numbers.” While preparing for these events, I found myself organizing my thoughts into lists of topics and best practices. When I finished, I realized I had created some really useful lists. Continue reading E-mail Marketing by the Numbers