Giving Like a Big DOG

Big DOG

If you haven’t heard of Big Day of Giving, you have either been living under a rock, are not from Northern California, or not on social media at all in the entire month of April!

For those that don’t know about it or don’t know the details, Big Day of Giving is a yearly event in the beginning of May and this year was held on May 4th. It is a program in the greater Sacramento region created to help spread the word of philanthropy. It is a twenty-four hour challenge for almost 600 non-profits to get as many online donations as possible. This big push for one full day of donating helps non-profits spread the word of the good work they do. The event helps to draw attention to all the amazing non-profits in our region. The goal is to bring donors and non-profits together for an experience to remember forever, or at least until the next year.

Along with the many donations from donors, there are also prizes given from sponsors throughout the day to help build momentum. Each hour a prize of $1,000 is given to the non-profit that got the most donations during that hour. There is a $1,000 donor prize each hour that goes to the non-profit that has the most unique donors during that hour. A booster prize is one that is a randomly selected donation from that hour adding anywhere from $250 to $1,000 to boost that donation. And lastly the blast off booster prize in which one of the donations made within the first 10 minutes of the event starting at midnight will get boosted by $1,000.

This year was the 4th year of the event and again it was a HUGE success! Raising nearly $7,200,000 from thousands of donors beating last years totals by nearly $100,000. This years donations brought the total to more than $23,000,000 in donations. The leader of the pack for the past three years is non other than one of our favorite printing partners Placer Land Trust. They have raised the most money during this event for the last three years and almost were the leader the first year but came in at a close second. We are happy to partner with them all year long for all their print and marketing needs!

Placer land trust logo

Although a large portion of the non-profits were from the immediate Sacramento region there was a great representation from the Placer County region as well and we are happy to call many of them our partners. We look forward to this event every year, helping out great non-profits exceed their donation goals. Every one of the non-profits are winners and we would like to congratulate them all!

 

Don’t Be The Next United Airlines

Whether you are a large fortune 500 company or a coffee shop, bad press is bad press. United Airlines made a mistake in throwing that guy off the plane, but made a bigger mistake by not getting in front of the publicity with more of a wholehearted apology. This same effect on a smaller scale could happen to any business large or small. Especially in the social media. If someone posts negative feedback on your Facebook, Yelp, Twitter or other accounts, you need to fix it properly and fix it FAST.

This is why even if you are a small-medium size business, it is very helpful to have someone there to manage your social media for you. You are an expert at your business and likely too busy to properly manage a comprehensive social media program. Let us be your avatar. By having a monthly service agreement with us we can be that sense of urgency that is sometimes needed in the world of social media. We can also help with the consistency and professionalism it takes to make social media a success.

Let us know when you are ready to move forward with getting help for your social media channels and we will be here to help you. Let us help you make sure your aren’t the next PR catastrophe.

Check out our services pricing here: social media services flyer

Strategic Use of Animated GIFs

Do you remember when people were just learning about the joys of animated GIFs and websites were littered with bouncing sheep, rainbow glitter, or even the more recent explosion and decline of Nyan Cat? If you don’t remember this, take a look at these fine specimens.

For a couple of years, designers and business owners have stayed away from animated GIFs for the same reason that they currently avoid fonts such as Comic Sans and Papyrus; GIFs were overdone. Too popular, too annoying, too much neon, too intrusive. But what about now?

Things have come a long way since mankind first decided to make an image that plays frame by frame actions in a never-ending loop. Now we have an opportunity to use them tastefully and for the right reasons. So, what are some reasons to use them?

Continue reading Strategic Use of Animated GIFs

9 Immutable Laws of Social Media Marketing

“What kind of return on investment will I get?” “I tried social media and got no customers!” These are the kinds of questions and responses I hear daily in my conversations about social media. Often I tell folks to set and manage expectations correctly. From these conversations I’ve come up with a set of nine laws of social media to provide all marketers with proper expectations. Continue reading 9 Immutable Laws of Social Media Marketing

The Social Media Marketing List: 45 things you should be doing but probably aren’t

When discussing social media marketing, lots of folks, including me, say things like ‘be authentic’ and wave our hands around. That makes you want to kick me in the coccyx, I’m sure. So, here’s a list of 45 specific things you should be doing. Continue reading The Social Media Marketing List: 45 things you should be doing but probably aren’t

The Tale of E-mail and the Banner Ad

EmailLast week, I spoke about e-mail marketing, digital publishing, and social media to groups totaling over 1,000 people. It was tons of fun. In each presentation, I shared statistics from recent research about the total disregard we, as consumers, have for banner advertisements. Basically, we ignore them. They don’t even seem intrusive anymore. They’re just ignored. Continue reading The Tale of E-mail and the Banner Ad

What Direct Marketing Needs Now: A New Shot of Creativity

Updating Five Principles From David Ogilvy to Help Connect With Consumers

As The DMA dissects the state of direct marketing in San Diego, we have a solution behind which the industry can rally right now: re-inject creativity. Creativity is both ideas and innovation — creative ideas which will persuade and modern experiences through which customer relationships will thrive. It comes from looking at challenges differently, imagining not what is, but what can be. Creativity will free the work (and remember, it’s about the work) from the “prison of the proven” in which too much direct is currently stuck. Creativity will help our brands get on our customer’s short list, motivate action, and earn a deeper and longer-lasting relationship. Creativity also will return us to an industry with guts, and frankly, that will help us attract the young and smart. Don’t we want that? Don’t we need that? Continue reading What Direct Marketing Needs Now: A New Shot of Creativity

7 Steps to Social Media Success

Viral marketing is tantalizing. The promise of vast coverage with minimal cost is alluring. The problem is bad news travels faster than good. Creating campaigns designed to become the next trending topic on Twitter is risky behavior. When attempts to manipulate the marketplace are discovered, the negative response irreparably damages the brand. Using social media to engage your customers is a better investment. It improves loyalty, increases sales and reduces costs. The secret to successful engagement is having conversations that are interesting to the participants. And this requires talking with your customers one at a time. If you do it well, there is a chance your message will go viral. But that isn’t the objective. It is a bonus feature. Continue reading 7 Steps to Social Media Success