The CMO’s Guide to Mobile Marketing

CMO guide
This content marketing e-book is a great resource for your business.

The modern day marketing mix is vastly different than the days of yore.  Previously, marketers only had print, TV and radio to choose from.  Budgets and the target audience dictated where and how your brand, products and services were presented. Now, it is a totally different set of parameters.  Your prospective customer is bombarded with far more messages in more places from the time they wake up to the time they turn off their tablet and fall asleep. Where do you and your company fit in?

This guide explains the fastest growing marketing channel, the mobile device, and its myriad users. From mobile search to SMS, MMS to Push Marketing and DMP, learn how it all applies to you and your branding goals this year.

Click the link below to download the complete PDF.
API-CMOsGuideToMobileMarketing_15-1

Brought to you by Oracle Marketing Cloud and API Marketing

Published by

Brad Weston

Brad has over 35 years of print and marketing communications experience. In his older years he is still a bit of a “smart-ass” but is working on being less obnoxious. He thrives on being an alchemist, seeing things of value when others do not.