Do you SEO, PPC, or go both ways?

As you may know customers can get to your website many different ways. This blog is about SEO (search engine optimization) and PPC (pay-per-click). Google, Bing, Yahoo, and other search engines are how your customers find stuff on the web. They pull out relevant information gathered from what you put in your search. Google alone accounts for 3,500,000,000 (3.5 Billion per day) that’s a lot of people looking for answers, products and services every hour of every day.
So how do you find which is the best way for you and your company to the first page on search engines? Both SEO and PPC work, but do you need both? To understand the difference between SEO and PPC, let’s take a look at them and see their strengths and weaknesses.

PPC (Pay Per Click)
Instead of organically and gradually ranking your way toward the top of search results, you pay the search engine to place your website on the top of page instantly. Every time a user clicks on your ad or website, the search engine charges a small fee. One thing to take note, it’s more than money that gets you to the top. It’s also “quality score”, location, relevance, and site functionality. But PPC search words are sold on the open marketing, meaning anyone can come along a take your spot if they want to pay more. Here are some of the top keyword costs per click:
Continue reading Do you SEO, PPC, or go both ways?

Net Neutrality: Not Neutral Anymore

Net neutralityIf you aren’t familiar with net neutrality, you are not alone. Most Internet users don’t realize what it is or how they can be effected. Below is a quick overview.

What is Net Neutrality?

Net neutrality legislation was put into place to prevent Internet service providers from discriminating against or showing favoritism toward certain websites. Let’s say you use your local cable and Internet comp for streaming video; without Net Neutrality they could now intentionally slow down the stream of competing services such as Netflix, giving themselves an unfair advantage.

How Will It Impact You?

Broadband providers will be able to charge consumers and companies varying rates. You could be charged more for a package that allows unrestricted access to streaming sites than someone else who only uses their Internet for email and reading newspapers.

What Does This Mean for Web Searches?

Currently, websites all have an equal opportunity to be found and visited. Without legislation in place to keep it that way, the stage is being set for large, established companies to be able to push out the little guy much like with current TV stations.

In a pay to play environment, large companies could put their websites in an express lane of searches. This is of course bad for smaller or new companies and bad for us as consumers, because our freedom to evaluate two services on a level playing field is restricted. This gives larger payers an advantage over smaller, similar services.

Specific to SEO, without net neutrality, it could mean that sites that rank high may not get the traffic or customers they did in the past. Also consider how highly Google values website speed; sites that are paying for speed will have access to their sites, a clear advantage based on money not merit.

The Internet has become a very integral part of our everyday lives. Even though recent legislation protecting Internet equality has been killed, it will take months if not years to see the full impact of an unregulated Internet.
If you are a small business owner with a websites or and online store, don’t completely overhaul everything just yet, the SEO industry isn’t going away for quite some time.

And the Future Will Be?

Web searches as we know them will be changing in the next couple years. But changes and evolution are just part of the game, good changes will evolve and bad ones will disappear. Help keep the internet equal for everyone:

SUPPORT NET NEUTRALITY

“But I’m not ready for you to see my website!”

Cat with smily face placed over his mouth
Just fix it already

“I don’t like my website, I’m going to redo it soon” [like a year from now].

Does this sound familiar? Or how about “I’m going to invest in social media when I am ready for large orders.” But you aren’t ready for large orders because of several reasons, including not having a proper website for clients to view and/or place orders.

It’s 2017 and 39% of small business owners don’t have a website, and many that do are unhappy with the way it performs or looks. While there are several reasons that a website can do a poor job at generating leads, there are a few reasons that are unashamedly staring us all in the face.

Continue reading “But I’m not ready for you to see my website!”

Get On The Bus or Get Run Over by The Bus . . . You Choose

Get on the Social Media Bus

It didn’t take long for these stories to become more and more common. In the online social media frenzy you have to be connected to most if not all social channels, not only to promote but protect your business from bad review, miss information and low ratings.

One DC area restaurant experienced the worst of all outcomes. He had no presence on the internet and over a period of a few months his restaurant of 40 years had its listing in Google hijacked and indicated he was closed on weekends. Mr Bertagna owner of the “Serbian Crown” in upstate Virginia struggled to understand what was happening or what was the inevitable outcome.

As consumers when we go to Google, Yelp, LinkedIn or any other social media we expect the information to up to date and correct. That is only done if you the business owner keep it up. You create an account, and put up current information about your company and you have a plan to visit it on a regular intervals. We can help.

http://www.wired.com/2014/07/hacking-google-maps/

This could happen, it has happened. Don’t get run over by the bus.

10 Proven Applications for Social Media

Tenured digital marketing professionals have been applying social media for end business and marketing objectives for years. But what is clearly valuable to some is still a mystery to many. Whether you’re a marketer trying to get buy-in for social media from the top or a small business owner wondering why you should bother, knowing high impact applications of social media are helpful. If you’re looking to build relationships with connected, influential individuals (and what business isn’t?) then it’s no longer a question of if you should engage in social media, rather it’s the how and the why. Continue reading 10 Proven Applications for Social Media