When Marketing Works

I read about the new Peanuts movie and one of the creative ways they are promoting the movie. It’s smart, it’s fun, it’s great marketing. Besides it being cute, I like how the website uses advance HTML and preloaded effects to make your experience fast, easy, and keep you on the site. Below is image I created for myself and Merrill. If you have a few minutes, give it a try. APIM_PeanutsClick Here and get ready to be “Peanut-ized”

In fact we’re having a contest. Whoever makes the best Brad or Merrill character will win a $25 Starbucks gift certificate. Just go to the site, make your likeness of one of us, download and send it to peanuts@api-marketing.com. You will have untill the 31st of October and we will have our staff vote on the best likeness. Enter as many times as you like, and like everything, “some restriction will apply”. Have a blast!

10 Proven Applications for Social Media

Tenured digital marketing professionals have been applying social media for end business and marketing objectives for years. But what is clearly valuable to some is still a mystery to many. Whether you’re a marketer trying to get buy-in for social media from the top or a small business owner wondering why you should bother, knowing high impact applications of social media are helpful. If you’re looking to build relationships with connected, influential individuals (and what business isn’t?) then it’s no longer a question of if you should engage in social media, rather it’s the how and the why. Continue reading 10 Proven Applications for Social Media