It seems as though every year comes with a more exquisite and jaw dropping new color picked by Pantone to be their color of the year. 2019 is no different! For 2019 Pantone picked Living Coral as their spotlight color.
Here is what Pantone says about their 2019 pick…
“Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.
Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.”
For the last couple decades Pantone has influenced many designers, decorators, marketers and decision makers with their yearly color pick. Anywhere from products, fashion, design, packaging, you name it! Picking the color each year is a thoughtful process and takes into consideration the trend analysis. The color experts at Pantone Color Institute travel the world coming up with ideas for the selection. They look at different aspect as well, like what is happening in the entertainment industry, travel, lifestyles and socio-economic conditions. The decision makers also look at different textiles, textures, technology and how the color would effect the different platforms that it can be used in.
So with that said, would you use this color in your marketing, in your home, in your wardrobe? Will you use this color this year in any way?