Neuroscience of Fonts

The architecture of your brain makes retaining everyday reading a major challenge. Psychologists and researchers at RMIT University in Melbourne developed a font that helps you recall and tuck away in your brain what you have just read. They call it Sans Forgetica.
The science behind this font creation is fascinating. Well if you are in the print and marketing business it’s fascinating. They made it sleek and back-slanted with intermittent gaps in each letter allowing the reader to recognize the letter but makes each word a simple puzzle for the brain. The more you need to process information the better you recall.
Visit http://www.sansforgetica.rmit/ to see what was behind the creation of Sans Forgetica or download the “The back story behind Sans Forgetica”.

If you want to use this font in any of your print and marketing collateral we got it and are ready to use it.

Published by

Brad Weston

Brad has over 35 years of print and marketing communications experience. In his older years he is still a bit of a “smart-ass” but is working on being less obnoxious. He thrives on being an alchemist, seeing things of value when others do not.