Groundhog Day for Businesses

Sunny with a chance of shadows: groundhog out of his holeIt doesn’t take much to predict the weather better than a groundhog, but even a groundhog gets out of his comfort zone to check things out—which is something that many business owners don’t do often enough.

If you are doing just fine, then don’t sweat it. If you need a little help to stay afloat, it’s time to change things up.

As a country we are catapulting into polarized politics and our comfort zones are already being broken down. People are becoming accustomed to dramatic messages and won’t be swayed as easily as they were a few years ago. The competition to get your business seen above others, and above the rest of the things on people’s minds, will be even greater as the year progresses. It’s time to get out of your comfort zone and provide a little boost to your clients. Maybe you have a revolutionary new idea, or maybe you provide a sense of security in a volatile sea of unsteady choices.

Whatever it is you have to offer, we can help you stand out above the others in your market. Just give us a call and we can set you up with a free marketing consultation. This is the Year of Standing Out! Make it count. 888.282.8764

A little background on Groundhog Day:

Groundhog Day (Canadian French: Jour de la Marmotte; Pennsylvania German: Grundsaudaag, Murmeltiertag) is a traditional holiday celebrated on February 2. According to folklore, if it is cloudy when a groundhog emerges from its burrow on this day, then the spring season will arrive early, some time before the vernal equinox; if it is sunny, the groundhog will supposedly see its shadow and retreat back into its den, and winter weather will persist for six more weeks.

Modern customs of the holiday involve early morning celebrations to watch the groundhog emerging from its burrow.

Published by

Danielle Apple

Danielle is head of our graphic design department. A self-proclaimed "sponge," she is addicted to learning about marketing and to eating chocolate.