Maximizing your investment with optimum sign placement
My previous blog talked about maximizing legibility through use of optimum letter fonts, line spacing, and color contrast. With that in mind, placement and location also play an important part in the design process.
Let’s talk about placing your sign on the roadway:
If possible you should try to take advantage of stop signs and lights near your business.
Consumers, who have only a few seconds to allocate to a sign when they are driving, prefer signs that can be located easily, read quickly, with logos that are understandable.
For example, choose a location where drivers have time to react to the sign. At a red light, they’ve got all the time in the world to read the sign and decide to turn.
When they are driving by at normal speeds they have only 2 to 3 seconds to spend reading the sign.
Since weather and wind are factors for outdoor banners, keep these in mind when deciding the best location. Using durable outdoor banner stands along with the strong vinyl material will keep the message out front longer for all to see.
Placing your sign on a structure:
When placing a banner on a wall remember that vinyl banners are not expected to last forever, but with proper installation, you can significantly increase the durability of vinyl banners. Here are a couple tips:
- Use anchors for every grommet to reinforce the mounting.
- When installing outdoors on walls of buildings, screw or drill washers and screws directly on the building if permission had been granted to do so. Stretch the Vinyl Banner tight to keep any gusts from pushing it out.
- If you plan on rotating your banners/signs install eye hooks into the wall instead of screws. Doing this will make the replacement process quicker and more convenient.
Please remember placing a flag, A-frame, banner in front of your business or on the roadway must conform the local rules and regulations set by your county or city.