Winner of Best of the Best

Ad and Plaque

For 13+ years we have been voted Best of the Best by the readers of the Auburn Journal, and we couldn’t be more thankful to our community and our fantastic customers.

Since opening the business in 1946 we have striven to be been involved in the community and has enjoyed giving back. In 1984 Brad and Merrill purchased the business and have since continued to be involved and continue the tradition of giving back and supporting many community events. Being a big part of our community, being involved and giving back is what I am passionate about. I do it because I see a great future for our community and all there is to benefit from for me, our company and my kids.

Besides being such a staple of the community we work hard at being a partner to the land trusts and non-profits locally. We give back to many non-profits and work closely with them to find new ways of attracting donors and new revenue. Using print, email, direct mail, signage and promotional products to elevate their clients message in a cohesive, timely and branded manner. Our clients have seen that the value improves exponentially with a multi-touch approach.

I strongly feel that we are a one of a kind shop in this area with all the equipment and up to date technology that we have in our North Auburn location. Feel free to stop by and see all that we have to offer.

Raising Money for a Good Cause

This past Saturday I had the privilege of attending the Sutter Auburn Faith Hospital Foundation’s Faith and Fantasy Ball. It was so great to see all the wonderful supporters of our town’s great Hospital!

For the past five years I have personally been a party of the committee that helps put the event together. I have always helped with the decoration and loved every moment of it. We have done themes such as: There’s No Place Like Home (Wizard of Oz), Hollywood on the Hill, Paris, Into the Wild, Golden Masquerade and this year Around the World. The decorations are always exquisite and elaborate. The last few years I have been lucky enough to attend as well and this event is like none other. People are dressed in tuxedos, ball gowns, and depending on the theme, some are dressed to match. It is always great fun to see friends that you see regularly dressed in their absolute best with diamonds around their necks and their hair and make-up made to perfection.

As much fun and glamour as there is involved in these events there is always a reason for raising the funds. Whether it is to raise money for a new piece of machinery needed for the hospital, a new Cardiac Rehab Center or to Cancer Care, there is always a great need for the funds that are raised. This year was very beneficial to the Hospital as they raised over $160,000 through sponsorships (such as ours), silent auction, live auction and attendance.

Sutter Logo

It is such a great event that we as a company and I personally am very happy to be a part of.

What can YOU build out of a pallet?

If you are on any social media platform you have most likely seen at least one project made out of a recycled pallets, especially if you follow us on social media! There are so many ways to take a plain wooden pallet and make it into something AMAZING and NEW! We ran a contest amongst our employees to see what they could make out of the pallets that our paper is delivered on. It was such a huge success and fun project that we decided to do it again, but this time we are inviting our customers, friends and family to build something.

We started this project because we like the idea of recycling. Here at APi-Marketing we do a lot of that, whether its pallets (our employees are always making stuff from them), 99% of all paper we use, press plates, or just soda cans. We try and let as little go to the landfill as we can.

Project time starts now! Come over to our shop and grab a pallet or two or ten and start building! We get new pallets almost every day so if we don’t have what you are looking for, check back again. Look on Pinterest, Google, any social media platform, or just something you have been contemplating in your head and find a fun, useful or extravagant project to build out of pallets. These projects will be displayed at our VIP Open house in Mid-October. There is a kicker, for those who want to be included in a silent auction on the projects, 100% of the money raised will be donated to a local non profit organization (to be determined prior to event).

How do I win and what do I get you ask? WELL, the winner will be determined by votes cast at the VIP Open House. The winner will receive $250 worth of gift cards to one or more of the following: Flyers Gas Stations, Old Town Pizza, Center for the Arts, Machado Orchards, or Local Heroes (or a combination of them).

Of course there are some rules….

  1. Has to be made mostly of pallets.
  2. Anything added on must be recycled from something else, not purchased new for this project. (Exceptions are anything used to fasten such as nails, glue or staples and anything used to decorate such as paint or stain)
  3. Must “RSVP” your project prior to or on September 11th, 2017 (whether or not it is finished) so we know how many projects to be expecting and to make sure you and a guest are on the list for an invitation to the Open House. http://bit.ly/palletRSVP
  4. Must be able to bring your project to APi-Marketing or arrange for us to pick-up for our VIP Open House in mid October.

That is all, now go have fun and create a new masterpiece!

Giving Like a Big DOG

Big DOG

If you haven’t heard of Big Day of Giving, you have either been living under a rock, are not from Northern California, or not on social media at all in the entire month of April!

For those that don’t know about it or don’t know the details, Big Day of Giving is a yearly event in the beginning of May and this year was held on May 4th. It is a program in the greater Sacramento region created to help spread the word of philanthropy. It is a twenty-four hour challenge for almost 600 non-profits to get as many online donations as possible. This big push for one full day of donating helps non-profits spread the word of the good work they do. The event helps to draw attention to all the amazing non-profits in our region. The goal is to bring donors and non-profits together for an experience to remember forever, or at least until the next year.

Along with the many donations from donors, there are also prizes given from sponsors throughout the day to help build momentum. Each hour a prize of $1,000 is given to the non-profit that got the most donations during that hour. There is a $1,000 donor prize each hour that goes to the non-profit that has the most unique donors during that hour. A booster prize is one that is a randomly selected donation from that hour adding anywhere from $250 to $1,000 to boost that donation. And lastly the blast off booster prize in which one of the donations made within the first 10 minutes of the event starting at midnight will get boosted by $1,000.

This year was the 4th year of the event and again it was a HUGE success! Raising nearly $7,200,000 from thousands of donors beating last years totals by nearly $100,000. This years donations brought the total to more than $23,000,000 in donations. The leader of the pack for the past three years is non other than one of our favorite printing partners Placer Land Trust. They have raised the most money during this event for the last three years and almost were the leader the first year but came in at a close second. We are happy to partner with them all year long for all their print and marketing needs!

Placer land trust logo

Although a large portion of the non-profits were from the immediate Sacramento region there was a great representation from the Placer County region as well and we are happy to call many of them our partners. We look forward to this event every year, helping out great non-profits exceed their donation goals. Every one of the non-profits are winners and we would like to congratulate them all!

 

For non-profits it’s all about the “ASK”

Working with non-profits one of the most common request concerns the “ask”. This is vital when attempting to get the greatest amount of return on your donor campaign.

Inevitability a majority of donors with give the smallest of the “ask” if they have a choice. What do you do? Well you make the lowest “ask” at a higher donation. But you don’t want to scare or alienate the donors that can’t make the minimum “ask”. That is the key for non-profits, know what the right “ask” is based on your donor profile.

One of the most valuable tools in using variable data in your donor campaigns. We use those fields as variables in your database to print on your letter-set, postcard or other marketing channel that you might use. And its easy, just set 3 different fields in your database associated with that donor and when we print on our digital presses call for that dollar amount for each printed piece. It keeps it in presort order so you maintain your highest automation postage discount. Below are a couple of samples of what that might look like in your database.

FirstName

LastName

Address

City

St

Zip

Ask One

Ask Two

Ask Three

John

Smith

1252 Mill Rd.

Alta

CA

95701

$25.00

$50.00

$100.00

Wendy

Taft

11454 9th St

Loomis

CA

95650

$50.00

$100.00

$250.00

Al

Sharkey

1147 Moss Rd

Roseviille

CA

95678

$250.00

$500.00

$1,000.00

Another way without going through each record in your database is to group them based on your “ask”. For example:

Group A – $10.00 – $25.00 – $50.00
Group B – $250.00 – $500.00 – $1000.00
Group C – $1000.00 – $2500.00 – $5000.00

Just mark your prospective donors to a group and we will take care of the rest.

It is so critical to know your database. Give one of our specialist a call and we will have the answers to achieving success and higher donations on your next non-profit campaign.