What is Breast Cancer Awareness Month About

Breast Cancer Awareness TreeWhat is Breast Cancer Awareness month and why do we celebrate it? It is something I have always known we do in October and always had the basic idea of why we celebrate it but for the last decade I have become more and more involved in the American Cancer Society’s Relay for Life and I decided to really look into what it is that makes October so important to the cause.

A few things we ALL should remember:

  • Breast Cancer Awareness Month is celebrated in many countries across the world to help increase the attention that is needed for the disease. I knew this fact but never took into account that other countries promoted it in the same way we do.
  • Breast Cancer Awareness month helps bring light to early detection and treatments. The woman who started the National Breast Cancer Foundation was diagnosed with Breast Cancer at a very young age and had little information about treatments and the disease itself and wanted to make sure there was more information out there for people who are diagnosed.
  • There are OVER 250,000 new Breast Cancer patients diagnosed each year. I always knew it was one of the most common cancers but that many diagnoses each year is astonishing. Among those diagnoses a little less than half that number are deaths a year because of the horrible disease.
  • With hundreds of thousands of people being diagnosed each year there is still little known as to why so many people are diagnosed. Luckily with early detection the outcomes have become very encouraging for people that are diagnosed. This is why it is so important to get regularly checked, especially if it is something that runs in your family.

    There is so much information and statistics that I could go on FOREVER. Please if you do one cool thing to raise awareness in October, educate yourself, your family and your friends. The more we can catch this ugly disease at an early stage the less deaths there will be each year. There are some really great websites below to help educate yourself and get involved!

www.nationalbreastcancer.org
ww5.komen.org
placerbreastcancerfoundation.org

Net Neutrality: Not Neutral Anymore

Net neutralityIf you aren’t familiar with net neutrality, you are not alone. Most Internet users don’t realize what it is or how they can be effected. Below is a quick overview.

What is Net Neutrality?

Net neutrality legislation was put into place to prevent Internet service providers from discriminating against or showing favoritism toward certain websites. Let’s say you use your local cable and Internet comp for streaming video; without Net Neutrality they could now intentionally slow down the stream of competing services such as Netflix, giving themselves an unfair advantage.

How Will It Impact You?

Broadband providers will be able to charge consumers and companies varying rates. You could be charged more for a package that allows unrestricted access to streaming sites than someone else who only uses their Internet for email and reading newspapers.

What Does This Mean for Web Searches?

Currently, websites all have an equal opportunity to be found and visited. Without legislation in place to keep it that way, the stage is being set for large, established companies to be able to push out the little guy much like with current TV stations.

In a pay to play environment, large companies could put their websites in an express lane of searches. This is of course bad for smaller or new companies and bad for us as consumers, because our freedom to evaluate two services on a level playing field is restricted. This gives larger payers an advantage over smaller, similar services.

Specific to SEO, without net neutrality, it could mean that sites that rank high may not get the traffic or customers they did in the past. Also consider how highly Google values website speed; sites that are paying for speed will have access to their sites, a clear advantage based on money not merit.

The Internet has become a very integral part of our everyday lives. Even though recent legislation protecting Internet equality has been killed, it will take months if not years to see the full impact of an unregulated Internet.
If you are a small business owner with a websites or and online store, don’t completely overhaul everything just yet, the SEO industry isn’t going away for quite some time.

And the Future Will Be?

Web searches as we know them will be changing in the next couple years. But changes and evolution are just part of the game, good changes will evolve and bad ones will disappear. Help keep the internet equal for everyone:

SUPPORT NET NEUTRALITY

Raising Money for a Good Cause

This past Saturday I had the privilege of attending the Sutter Auburn Faith Hospital Foundation’s Faith and Fantasy Ball. It was so great to see all the wonderful supporters of our town’s great Hospital!

For the past five years I have personally been a party of the committee that helps put the event together. I have always helped with the decoration and loved every moment of it. We have done themes such as: There’s No Place Like Home (Wizard of Oz), Hollywood on the Hill, Paris, Into the Wild, Golden Masquerade and this year Around the World. The decorations are always exquisite and elaborate. The last few years I have been lucky enough to attend as well and this event is like none other. People are dressed in tuxedos, ball gowns, and depending on the theme, some are dressed to match. It is always great fun to see friends that you see regularly dressed in their absolute best with diamonds around their necks and their hair and make-up made to perfection.

As much fun and glamour as there is involved in these events there is always a reason for raising the funds. Whether it is to raise money for a new piece of machinery needed for the hospital, a new Cardiac Rehab Center or to Cancer Care, there is always a great need for the funds that are raised. This year was very beneficial to the Hospital as they raised over $160,000 through sponsorships (such as ours), silent auction, live auction and attendance.

Sutter Logo

It is such a great event that we as a company and I personally am very happy to be a part of.

Why Business Thank You Notes Are Important

TY NOTE

Growing up we were always told saying thank you was important; writing a thank you note was even better. The art of sending a Thank You Note has faded a bit but there are still a lot of people that send them and for good reason. Not only does it show you are appreciative for an item, an action, or just a relationship, but in the business world you are giving your perspective customer or current customer another reason to see your name, your business name and just another “touch” in a world that likes to be noticed.

Sometimes we get busy, sometimes we just plain forget, but making sure to send a thank you is a GREAT thing when trying to make someone feel the warm and fuzzy. It requires very little effort, it doesn’t have to be a novel, just a quick jot of words will do. A proper thank you note contains just a few things; generous, specific, prompt, concise and personal. Even if you are late to write the note, don’t let that hold you back, late is better than not at all.

Writing a Thank You note will set you apart from your competitor. Like I said before, Thank You Notes are fading a lot from what they were in the past, so sending a handwritten thank you sets you apart from the other company that has been trying to get their business. When you send a thank you note, the receiver is more likely to see your worth and value your appreciation than just a quick email or social media post. Studies have shown the great power of saying thank you. When you send a Thank You to your customers they in turn spend more, they tell their friends about you and your service delivery.  This drives profit, margin and success.

The Well-Targeted Newsletter Audience

Imagine:

Example #1

It’s Friday afternoon and you’ve just sat down in your favorite chair on the porch with your favorite beverage in one hand and a stack of mail in the other. You revel in the fall breeze at it gently pushes away the once stuffy, hot air. It’s nice to be outside again.

You examine your stack of mail:

Cable TV ad. Nope.

Another “pre-qualified loan offer”. Not falling for that again.

Car insurance quote offer, for the hundredth time. Maybe later.    

Bills. Absolutely later.

Here is a newsletter from the community organization that you donated $20 to last year. Well that is interesting. What’s going on in the community? What are they doing with your investment? You can’t believe what you are reading. ALL OF THAT is happening right now? How can you help? You get this strange, powerful drive to do something for your community and look for a person to contact. All the info is right there.

Example #2

Next door to you, the neighbor kid has just gotten home from school, fallen on the couch, and is looking through his Facebook feed. Endless streams of information. But he isn’t really reading it, he is scanning, turning his brain off for a bit and only stopping when certain interesting words or images catch his eye.

Angry cat. Hah, that cat is great.

Political upheaval. Later, when I have more energy.

An ad for a T-shirt with his last name on it. The shirt reads: “It’s a Smith thing, you wouldn’t understand.” Clever, but that’s been way overdone.

Headline: “A man plunges into a rushing river and what he does next will amaze you”. No, it won’t. It will be disappointing. The picture displayed here won’t even be in the article and it will only be amazing to a toddler. Oh wait, no pictures. Not even toddlers are impressed. The kid starts to write a post about how annoying headlines have become and then erases it. Nobody cares about that either.

His attention piques when he sees a post about the alarming rate of child trafficking in Placer County.

The next few minutes are filled with furrowed brow, narrowed eyes, and held  breath. The wheels of alarm are turning. What can he do to help? He cares about his community a great deal and must do his part in something great. Well it says right there how to help, who to contact, and some words of encouragement. Hey look, a button that says “Yes, I will help organize a Safe Walk Home meeting at my school.” Yes please.

Example #3

Miles away in the city, a young woman is finally on her last hour of the work day. She checks her email one last time and notices an e-newsletter from the community organization that she volunteered at last year during a park trail cleanup. She likes getting emails from this organization because they gather up all the most important things going on in the outdoor (about as outdoor as you can get in the city) community and give her a snippet of what each thing is about. She thinks that the articles are always on point and usually relevant to how she can participate further or what has been done as a result of volunteers like her.

She’s had a rough day. She clicks on the link to learn more about using plants to create a stress free environment in the workplace. There is a great place right over in that corner for a succulent plant!

Reading this newsletter gives her inspiration to go outdoors over the weekend, and also to buy a plant for her office.

And look, they are having a tree planting event next week in the park! She will make sure to join. The park is just a couple blocks from her office.

These are what well-targeted readers and tailored content look like. Not every avenue is perfect for the entirety of every audience. In fact, it’s best for an organization or company with a wide range of clients or potential clients to reach out in different ways, according to segments of their audience. Not sure where to start?


Start Your Information and Invitation Funnel by:

  1. Surveying existing interested parties and researching their demographics and motivations so that you can get more readers like them.
  2. Decide on how to tailor content to each segment of your audience.
  3. Plan a timeline and follow it repeatedly, provided it works. Otherwise make adjustments.
  4. Make your content. What do you want your audience to do and how will you make it clear that they are to do that thing?
        
    Now is the time to send your message. Not sure how to get it done? Or are you concerned about the professional quality or the possibility of hitting the spam folder/trash can? If you get lost anywhere in the process or you just need somebody to take over in the social media, email, design, or printed newsletter department, give us a call! (888) 282-8764. Or email us at quote_request@api-marketing.com

What can YOU build out of a pallet?

If you are on any social media platform you have most likely seen at least one project made out of a recycled pallets, especially if you follow us on social media! There are so many ways to take a plain wooden pallet and make it into something AMAZING and NEW! We ran a contest amongst our employees to see what they could make out of the pallets that our paper is delivered on. It was such a huge success and fun project that we decided to do it again, but this time we are inviting our customers, friends and family to build something.

We started this project because we like the idea of recycling. Here at APi-Marketing we do a lot of that, whether its pallets (our employees are always making stuff from them), 99% of all paper we use, press plates, or just soda cans. We try and let as little go to the landfill as we can.

Project time starts now! Come over to our shop and grab a pallet or two or ten and start building! We get new pallets almost every day so if we don’t have what you are looking for, check back again. Look on Pinterest, Google, any social media platform, or just something you have been contemplating in your head and find a fun, useful or extravagant project to build out of pallets. These projects will be displayed at our VIP Open house in Mid-October. There is a kicker, for those who want to be included in a silent auction on the projects, 100% of the money raised will be donated to a local non profit organization (to be determined prior to event).

How do I win and what do I get you ask? WELL, the winner will be determined by votes cast at the VIP Open House. The winner will receive $250 worth of gift cards to one or more of the following: Flyers Gas Stations, Old Town Pizza, Center for the Arts, Machado Orchards, or Local Heroes (or a combination of them).

Of course there are some rules….

  1. Has to be made mostly of pallets.
  2. Anything added on must be recycled from something else, not purchased new for this project. (Exceptions are anything used to fasten such as nails, glue or staples and anything used to decorate such as paint or stain)
  3. Must “RSVP” your project prior to or on September 11th, 2017 (whether or not it is finished) so we know how many projects to be expecting and to make sure you and a guest are on the list for an invitation to the Open House. http://bit.ly/palletRSVP
  4. Must be able to bring your project to APi-Marketing or arrange for us to pick-up for our VIP Open House in mid October.

That is all, now go have fun and create a new masterpiece!

Authenticity in Modern Marketing

A free range, grass fed blog postAuthenticity.  What does it mean to you?
Is it a pristine, original painting? A perfectly restored classic car? Perhaps organic fruits and vegetables? Artisan firewood? Using leeches as a way to heal wounds? Well, you get the picture. Humanity can get a little carried away with authenticity. But it sells. In fact, the Rule of Seven (“rule” stating that you must contact a person 7 times before they will consider your product or service), is becoming a laughable thing of the past. It’s no longer about how many times you contact somebody, it’s about HOW you contact them and if it is RELEVANT and COMPELLING to them.

We are obsessed with authenticity
In the digital age we are bombarded with demands for our attention,  In our over-processed lives nearly every outlet is untrustworthy. The things we do trust are original, simple, and down to earth. We are drawn to people and other creatures that persist, and that are unapologetic originals—because we want that too. This phenomena can be seen in nearly every issue on every side of the political aisle and is manifested in different ways.

Businesses can direct that passion and drive for authenticity on a product or service by speaking the new language of the consumer.
Continue reading Authenticity in Modern Marketing

“But I’m not ready for you to see my website!”

Cat with smily face placed over his mouth
Just fix it already

“I don’t like my website, I’m going to redo it soon” [like a year from now].

Does this sound familiar? Or how about “I’m going to invest in social media when I am ready for large orders.” But you aren’t ready for large orders because of several reasons, including not having a proper website for clients to view and/or place orders.

It’s 2017 and 39% of small business owners don’t have a website, and many that do are unhappy with the way it performs or looks. While there are several reasons that a website can do a poor job at generating leads, there are a few reasons that are unashamedly staring us all in the face.

Continue reading “But I’m not ready for you to see my website!”

World Environment Day

We here at APi-Marketing LOVE the outdoors so we as a group decided this year to celebrate World Environment Day by getting out and enjoying the fabulous outdoor recreation we have in Northern California.

World Environment day is about getting out and enjoying nature. To breathe in the beauty and remembering that we need to keep our planet healthy and safe!

World Environment Day is the biggest annual event for positive environmental action. This unofficial holiday started in 1972 and is always held on June 5th every year. This year’s theme was Connecting People to Nature and a few of us did just that. We went out and explored the outdoors, listened to the tranquility of the outdoors and just soaked up all that mother earth has gifted us with. This year’s theme invites you to think about how we are part of nature and how intimately we depend on it. It challenges us to find fun and exciting ways to experience and cherish this vital relationship.

 
 

Although the official World Environment Day was June 5th which was a Monday we went out the weekend before.

We invite you to get out and explore the benefit to living in Northern California. Look for future posts about where to go and what to see around us!

Be One With Nature

There are many days we like to celebrate here at API-marketing, especially the ones that have to do with the great outdoors. Although we are an indoor company the majority of our employees love the fresh air and serenity of being outside. This year as a group we have decided to celebrate World Environment Day. As a company we work hard to be good to the environment. We have taken out a lot of our landscape in front of our shop, we water as little as possible, we recycle everything we can and we make sure to get outside and enjoy what mother earth has given us. This is why we have chosen to celebrate World Environment Day.

World Environment Day is a day to connect with the environment around you. It is a day that was created to encourage worldwide awareness and action for the protection of our environment. It is a day to take action and do something for our world. Whether doing it locally, nationally or globally take a moment in time to do something that will give back to our future selves. It is something that can be done on your own, with a group or even an organization. This year’s theme is “Connecting people with Nature”. It is telling us to get out and enjoy nature, it’s beauty and the world around us.

Although this wonderful day is falling on Monday June 5th and we can’t close up we have chosen to celebrate in the days leading up to it. Follow us on Facebook, Instagram, Twitter and LinkedIn to see what we have been up to!