Marketing opportunities are all around us. Some of us see them when we close our eyes and some of us see them when we go on vacation. We let our Graphic Designer leave for a week this Spring, and while we managed to survive, she was making some marketing observations.
“To Overland Expo!” That was I told them. Driving to Arizona and back in a 50-year-old vehicle with a tent perched on a trailer. What sorts of things did I see on the way? Well, of course everywhere there were billboards and storefront signs trying to outdo one-another with something clever or no-nonsense, but I noticed a three key things underneath the surface of my destinations: