When executed well and given enough time, dental direct mail absolutely works and can be a wonderfully profitable marketing investment. On average dental mailing clients gets more than a 400% return on their marketing dollar!
Direct Mail vs. Junk Mail
Direct mail is only “junk mail” when it doesn’t appeal to the recipient. When targeted to those with probable interest, this form of marketing is a powerful medium. Perhaps the single most favorable and influential aspect of direct mail is the attention it receives by recipients who decide to review it. Not many (if any) common mass advertising media have the advantage of relatively undivided attention like direct mail has. TV and radio commercials are sandwiched between other ads. Billboards are seen in passing, and they’re competing with passengers, other cars, traffic signs, and radio, just to name a few things. Even print ads in newspapers and magazines have to compete with a variety of editorial and commercial content. And the web is a real jungle! This is, of course, not to say that direct mail is the only marketing medium that has proven effective and powerful (we’re huge fans of digital advertising). Our point is that direct mail has the great advantage of less competing messages and more “one-on-one” time as it is digested by consumers.
We’ve brought direct mail marketing for dentists into the 21st century! Our dental marketing processes have been perfected through the successful delivery of postcards for dentists in our area. We focus on providing excellent customer service and using our one-of-a-kind dental direct mail strategies to help grow practices, acquire new dental patients, increase brand recognition and convert more inbound calls into new patients.
How we do it!
We work with you to design your postcard using templates that have been proven over time. Once the design is complete, we print, process, and mail your postcards to your target area.
Check out our dental marketing testimonials to see the results of our postcard marketing for our clients and their staff.