What is Breast Cancer Awareness Month About

Breast Cancer Awareness TreeWhat is Breast Cancer Awareness month and why do we celebrate it? It is something I have always known we do in October and always had the basic idea of why we celebrate it but for the last decade I have become more and more involved in the American Cancer Society’s Relay for Life and I decided to really look into what it is that makes October so important to the cause.

A few things we ALL should remember:

  • Breast Cancer Awareness Month is celebrated in many countries across the world to help increase the attention that is needed for the disease. I knew this fact but never took into account that other countries promoted it in the same way we do.
  • Breast Cancer Awareness month helps bring light to early detection and treatments. The woman who started the National Breast Cancer Foundation was diagnosed with Breast Cancer at a very young age and had little information about treatments and the disease itself and wanted to make sure there was more information out there for people who are diagnosed.
  • There are OVER 250,000 new Breast Cancer patients diagnosed each year. I always knew it was one of the most common cancers but that many diagnoses each year is astonishing. Among those diagnoses a little less than half that number are deaths a year because of the horrible disease.
  • With hundreds of thousands of people being diagnosed each year there is still little known as to why so many people are diagnosed. Luckily with early detection the outcomes have become very encouraging for people that are diagnosed. This is why it is so important to get regularly checked, especially if it is something that runs in your family.

    There is so much information and statistics that I could go on FOREVER. Please if you do one cool thing to raise awareness in October, educate yourself, your family and your friends. The more we can catch this ugly disease at an early stage the less deaths there will be each year. There are some really great websites below to help educate yourself and get involved!

www.nationalbreastcancer.org
ww5.komen.org
placerbreastcancerfoundation.org

Winner of Best of the Best

Ad and Plaque

For 13+ years we have been voted Best of the Best by the readers of the Auburn Journal, and we couldn’t be more thankful to our community and our fantastic customers.

Since opening the business in 1946 we have striven to be been involved in the community and has enjoyed giving back. In 1984 Brad and Merrill purchased the business and have since continued to be involved and continue the tradition of giving back and supporting many community events. Being a big part of our community, being involved and giving back is what I am passionate about. I do it because I see a great future for our community and all there is to benefit from for me, our company and my kids.

Besides being such a staple of the community we work hard at being a partner to the land trusts and non-profits locally. We give back to many non-profits and work closely with them to find new ways of attracting donors and new revenue. Using print, email, direct mail, signage and promotional products to elevate their clients message in a cohesive, timely and branded manner. Our clients have seen that the value improves exponentially with a multi-touch approach.

I strongly feel that we are a one of a kind shop in this area with all the equipment and up to date technology that we have in our North Auburn location. Feel free to stop by and see all that we have to offer.

Raising Money for a Good Cause

This past Saturday I had the privilege of attending the Sutter Auburn Faith Hospital Foundation’s Faith and Fantasy Ball. It was so great to see all the wonderful supporters of our town’s great Hospital!

For the past five years I have personally been a party of the committee that helps put the event together. I have always helped with the decoration and loved every moment of it. We have done themes such as: There’s No Place Like Home (Wizard of Oz), Hollywood on the Hill, Paris, Into the Wild, Golden Masquerade and this year Around the World. The decorations are always exquisite and elaborate. The last few years I have been lucky enough to attend as well and this event is like none other. People are dressed in tuxedos, ball gowns, and depending on the theme, some are dressed to match. It is always great fun to see friends that you see regularly dressed in their absolute best with diamonds around their necks and their hair and make-up made to perfection.

As much fun and glamour as there is involved in these events there is always a reason for raising the funds. Whether it is to raise money for a new piece of machinery needed for the hospital, a new Cardiac Rehab Center or to Cancer Care, there is always a great need for the funds that are raised. This year was very beneficial to the Hospital as they raised over $160,000 through sponsorships (such as ours), silent auction, live auction and attendance.

Sutter Logo

It is such a great event that we as a company and I personally am very happy to be a part of.

Why Business Thank You Notes Are Important

TY NOTE

Growing up we were always told saying thank you was important; writing a thank you note was even better. The art of sending a Thank You Note has faded a bit but there are still a lot of people that send them and for good reason. Not only does it show you are appreciative for an item, an action, or just a relationship, but in the business world you are giving your perspective customer or current customer another reason to see your name, your business name and just another “touch” in a world that likes to be noticed.

Sometimes we get busy, sometimes we just plain forget, but making sure to send a thank you is a GREAT thing when trying to make someone feel the warm and fuzzy. It requires very little effort, it doesn’t have to be a novel, just a quick jot of words will do. A proper thank you note contains just a few things; generous, specific, prompt, concise and personal. Even if you are late to write the note, don’t let that hold you back, late is better than not at all.

Writing a Thank You note will set you apart from your competitor. Like I said before, Thank You Notes are fading a lot from what they were in the past, so sending a handwritten thank you sets you apart from the other company that has been trying to get their business. When you send a thank you note, the receiver is more likely to see your worth and value your appreciation than just a quick email or social media post. Studies have shown the great power of saying thank you. When you send a Thank You to your customers they in turn spend more, they tell their friends about you and your service delivery.  This drives profit, margin and success.

5 Ways to Encourage Breast Cancer Awareness

Breast cancer has affect nearly every circle of family and friends in some way. It is so prevalent that it also seeps into workplace circles, which is why a business may feel the need to reach out and show its support.

Many people think of Susan B. Komen when they think of Breast Cancer awareness. They do for a good reason; the foundation has a well-marketed campaign each year and some very clear goals of helping women get informed, screened, treated, and alive! But what can you do in your own community that helps people on a local level?

Your business has many opportunities to promote awareness. Here are just a few:

  1. Provide information to your employees and clients alike on breast cancer. Get the most recent facts and figures from the American Cancer Society. You can chose many ways to display this information: brochures, white papers, flyers, posters, booklets, etc.
  2. Promotional products for givaways. There are a ton of promotional products that can contribute to awareness. People have come to recognize the color pink as being associated with breast cancer awareness, but perhaps you can take it a step further and put an important, recognizable fact or hashtag on the promo product as well.
  3. Participate in or organize a walk, marathon, and/or fundraiser as a company. If the event is during the week, it may mean you’ll need to give your employees some paid time so they can afford to join you.
  4. Update your social media and website to reflect your support. This could be as simple as putting a pink ribbon next to your logo.
  5. Team up with an organization in your community dedicated to preventing, and provide support during, breast cancer. This October we’ve decided to contribute $10 of every order ($50 if a new client!) to Placer Breast Cancer Foundation. The Foundation is a volunteer based group that includes breast cancer survivors and community activists dedicated to raising monies in order to fund research, education and outreach throughout our five county region. Just mention the foundation when placing your order. For more info on PBCF, visit their website: www.placerbreastcancerfoundation.org

What can YOU build out of a pallet?

If you are on any social media platform you have most likely seen at least one project made out of a recycled pallets, especially if you follow us on social media! There are so many ways to take a plain wooden pallet and make it into something AMAZING and NEW! We ran a contest amongst our employees to see what they could make out of the pallets that our paper is delivered on. It was such a huge success and fun project that we decided to do it again, but this time we are inviting our customers, friends and family to build something.

We started this project because we like the idea of recycling. Here at APi-Marketing we do a lot of that, whether its pallets (our employees are always making stuff from them), 99% of all paper we use, press plates, or just soda cans. We try and let as little go to the landfill as we can.

Project time starts now! Come over to our shop and grab a pallet or two or ten and start building! We get new pallets almost every day so if we don’t have what you are looking for, check back again. Look on Pinterest, Google, any social media platform, or just something you have been contemplating in your head and find a fun, useful or extravagant project to build out of pallets. These projects will be displayed at our VIP Open house in Mid-October. There is a kicker, for those who want to be included in a silent auction on the projects, 100% of the money raised will be donated to a local non profit organization (to be determined prior to event).

How do I win and what do I get you ask? WELL, the winner will be determined by votes cast at the VIP Open House. The winner will receive $250 worth of gift cards to one or more of the following: Flyers Gas Stations, Old Town Pizza, Center for the Arts, Machado Orchards, or Local Heroes (or a combination of them).

Of course there are some rules….

  1. Has to be made mostly of pallets.
  2. Anything added on must be recycled from something else, not purchased new for this project. (Exceptions are anything used to fasten such as nails, glue or staples and anything used to decorate such as paint or stain)
  3. Must “RSVP” your project prior to or on September 11th, 2017 (whether or not it is finished) so we know how many projects to be expecting and to make sure you and a guest are on the list for an invitation to the Open House. http://bit.ly/palletRSVP
  4. Must be able to bring your project to APi-Marketing or arrange for us to pick-up for our VIP Open House in mid October.

That is all, now go have fun and create a new masterpiece!

World Environment Day

We here at APi-Marketing LOVE the outdoors so we as a group decided this year to celebrate World Environment Day by getting out and enjoying the fabulous outdoor recreation we have in Northern California.

World Environment day is about getting out and enjoying nature. To breathe in the beauty and remembering that we need to keep our planet healthy and safe!

World Environment Day is the biggest annual event for positive environmental action. This unofficial holiday started in 1972 and is always held on June 5th every year. This year’s theme was Connecting People to Nature and a few of us did just that. We went out and explored the outdoors, listened to the tranquility of the outdoors and just soaked up all that mother earth has gifted us with. This year’s theme invites you to think about how we are part of nature and how intimately we depend on it. It challenges us to find fun and exciting ways to experience and cherish this vital relationship.

 
 

Although the official World Environment Day was June 5th which was a Monday we went out the weekend before.

We invite you to get out and explore the benefit to living in Northern California. Look for future posts about where to go and what to see around us!

Be One With Nature

There are many days we like to celebrate here at API-marketing, especially the ones that have to do with the great outdoors. Although we are an indoor company the majority of our employees love the fresh air and serenity of being outside. This year as a group we have decided to celebrate World Environment Day. As a company we work hard to be good to the environment. We have taken out a lot of our landscape in front of our shop, we water as little as possible, we recycle everything we can and we make sure to get outside and enjoy what mother earth has given us. This is why we have chosen to celebrate World Environment Day.

World Environment Day is a day to connect with the environment around you. It is a day that was created to encourage worldwide awareness and action for the protection of our environment. It is a day to take action and do something for our world. Whether doing it locally, nationally or globally take a moment in time to do something that will give back to our future selves. It is something that can be done on your own, with a group or even an organization. This year’s theme is “Connecting people with Nature”. It is telling us to get out and enjoy nature, it’s beauty and the world around us.

Although this wonderful day is falling on Monday June 5th and we can’t close up we have chosen to celebrate in the days leading up to it. Follow us on Facebook, Instagram, Twitter and LinkedIn to see what we have been up to!

 

Giving Like a Big DOG

Big DOG

If you haven’t heard of Big Day of Giving, you have either been living under a rock, are not from Northern California, or not on social media at all in the entire month of April!

For those that don’t know about it or don’t know the details, Big Day of Giving is a yearly event in the beginning of May and this year was held on May 4th. It is a program in the greater Sacramento region created to help spread the word of philanthropy. It is a twenty-four hour challenge for almost 600 non-profits to get as many online donations as possible. This big push for one full day of donating helps non-profits spread the word of the good work they do. The event helps to draw attention to all the amazing non-profits in our region. The goal is to bring donors and non-profits together for an experience to remember forever, or at least until the next year.

Along with the many donations from donors, there are also prizes given from sponsors throughout the day to help build momentum. Each hour a prize of $1,000 is given to the non-profit that got the most donations during that hour. There is a $1,000 donor prize each hour that goes to the non-profit that has the most unique donors during that hour. A booster prize is one that is a randomly selected donation from that hour adding anywhere from $250 to $1,000 to boost that donation. And lastly the blast off booster prize in which one of the donations made within the first 10 minutes of the event starting at midnight will get boosted by $1,000.

This year was the 4th year of the event and again it was a HUGE success! Raising nearly $7,200,000 from thousands of donors beating last years totals by nearly $100,000. This years donations brought the total to more than $23,000,000 in donations. The leader of the pack for the past three years is non other than one of our favorite printing partners Placer Land Trust. They have raised the most money during this event for the last three years and almost were the leader the first year but came in at a close second. We are happy to partner with them all year long for all their print and marketing needs!

Placer land trust logo

Although a large portion of the non-profits were from the immediate Sacramento region there was a great representation from the Placer County region as well and we are happy to call many of them our partners. We look forward to this event every year, helping out great non-profits exceed their donation goals. Every one of the non-profits are winners and we would like to congratulate them all!

 

Pallet Re-purposing Contest

It all started with an office chat about how we can celebrate Earth Day as a company. Lot’s of ideas were thrown around such as helping to clean up the American River, cleaning up a park or even going on a hike as a company but none sounded like something we could get a lot of hype from our coworkers for. After pondering for a bit we thought about building something and then thought of what we could build and why it would pertain to Earth Day. Then the light bulb hit… We have an almost endless supply of pallets (it’s what all out paper comes in on) and we have some creative employees!

We started off as maybe building something as a company and then we decided to make it a little more interesting and make it a competition. To add to the fun we made sure that everything that went in to the project was to be re-purposed excluding the fasteners (nails, screws, hinges) and the paint or stain. We got a lot of excitement out of all our coworkers and had almost the whole shop on board to make something. As time went by it dwindled down to four solid projects and a few people wishing they had time to do one. As we got closer to finishing we asked one of our closest customers Preserva Products if they had any stain lying around that we could use for our projects. They graciously gave us four gallons of different color stains to use and they were beautiful colors.

Rae our main customer service gal made a beautiful coffee table with her husband Kyle. Danielle our graphic designer made an awesome windowsill planter box and even re-purposed a plant from her compost pile. My project was a joint effort with my husband Ian and we made a little table for our three year old daughter (chairs to come later).

The projects all turned out amazing but there was one that stood well above the others. Jordan our WINNER made an out of this world bench and table. The bench includes a re-purposed galvanized metal bucket that can be used with ice for drinks. He even created the star stencil out of other pallet boards to be able to burn the star into the table.

The pallet project competition was a HUGE hit and really made a bigger impact on social media than we had thought. After only four days of Facebook voting we reached over 6400 people and almost 4500 of those were organic. We had twenty-five shares, sixty-seven comments and three hundred and twenty-three likes on Facebook. It by far exceeded any of our expectations.

 

 

 

 

 

 

Stay tuned for another pallet re-purposing competition later in the Summer that will include our friends, family and customers!